Social Media Partnerships Lead

2 weeks ago


San Mateo, California, United States Roblox Full time


At Roblox, we are fortunate to collaborate with a dynamic community of creators who produce exceptional content on our platform, along with influencers whose work reaches millions daily, and brands that craft engaging experiences resonating with their audiences.

We are seeking an individual to autonomously oversee brand collaborations and influencer initiatives within the Social Team.

This role involves coordination with various teams, including creative, brand partnerships, influencer relations, growth, and business development, to generate content that highlights the diverse offerings on our platform.

This full-time role operates in a hybrid model, requiring three days onsite each week, and reports to the Director of Marketing, Global Social.


Your Responsibilities:
  • Lead the strategy and implementation of partnership activations, creating content with renowned brands and artists to promote Roblox.
  • Oversee the creation of influencer content that enhances brand awareness and fosters community engagement.
  • Manage project execution through both internal and external creative teams and agencies.
  • Work closely with cross-functional partners to bring these collaborations to fruition.
  • Assist in developing measurement frameworks and learning agendas.

Your Qualifications:
  • 5+ years of experience in developing, executing, and managing brand social media content.
  • A comprehensive understanding of social media platforms (TikTok, Instagram, Twitter, and YouTube).
  • Experience in crafting both organic and paid social media strategies.
  • Proven track record of executing partnerships with artists and brands.
  • Experience collaborating with influencers of varying levels, from micro to celebrity.
  • Experience working alongside creative teams and agency partners.
  • A strong grasp of internet culture and current trends.
  • A demonstrated eye for quality and execution excellence.

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