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Lead Social Media Content Strategist

2 months ago

San Francisco, California, United States Gantri Full time

Position Overview:
As a Senior Digital Content Producer, you will play a pivotal role in developing, expanding, and overseeing our organic social media content and influencer initiatives.

Key Responsibilities:
- Generate, curate, and manage social-first content (video, images, text) across various platforms including TikTok, Instagram, Pinterest, and YouTube.
- Demonstrate proficiency with editing tools such as Capcut and Inshot.
- Formulate and implement a detailed social media strategy that aligns with business objectives and overall brand vision.
- Identify, engage, and negotiate with content creators, influencers, and brand advocates to effectively manage influencer budgets.
- Monitor customer interactions, fostering a positive community and establishing our brand's social voice.
- Collaborate with marketing and creative teams to ensure consistent brand messaging and visual identity.
- Analyze social media metrics to provide insights for performance optimization and future strategy development.
- Stay informed about the latest social media best practices, tools, and trends.
- Monitor competitor activities and industry trends to uncover growth opportunities.

Qualifications:
- 6-8 years of demonstrated experience in content creation and community building on TikTok.
- Strong grasp of social media platforms, algorithms, and industry best practices.
- Passion for content creation and influencer marketing.
- Comprehensive knowledge of the creator economy across all platforms.
- Ability to work autonomously and collaboratively in a dynamic environment.
- Excellent organizational and time-management skills.

Compensation:
$117,000 - $141,000 annually.