Social Media Engagement Specialist

2 weeks ago


San Francisco, California, United States Social Finance Ltd Full time

About Us:
At Social Finance Ltd, we are dedicated to reshaping the financial landscape for our members. Our mission is to revolutionize personal finance through innovative, mobile-first solutions that empower individuals to achieve their financial aspirations.

As a pioneering financial services organization, we are at the forefront of an industry undergoing significant transformation. We take pride in knowing that our efforts positively impact lives, guided by our core values.

We are currently seeking a Social Media Engagement Specialist to enhance our influencer marketing strategy across various brand and product initiatives.

This role presents a unique opportunity to develop and implement a comprehensive influencer strategy, focusing on campaign execution, partner sourcing, contracting, and performance measurement.

You will collaborate closely with our internal teams, including creative, product marketing, data analytics, legal, compliance, and media departments, to drive brand awareness, customer consideration, and member growth across our diverse product offerings.

Social Finance Ltd is committed to speed, transparency, and alignment with our members' interests. Since our inception, we have evolved into an all-encompassing financial super app designed to help our members manage their finances effectively.

With significant growth achieved, we have ambitious plans for the future, and we are looking for talented individuals to join our team.

Our objective is to become a household name and a leading brand, with social media being a crucial platform for maintaining relevance.

Key Responsibilities:
  • Develop and enhance the influencer affiliate strategy, driving growth with existing partners and expanding the program across various products.
  • Create influencer campaign strategies and tactical plans in collaboration with brand and product teams.
  • Identify, evaluate, and engage influencer talent that aligns with campaign goals.
  • Produce comprehensive influencer briefing documents that inspire unique and engaging creative content.
  • Oversee the contracting process and approval of influencers and their content.
  • Lead measurement initiatives, troubleshoot issues, and report on campaign success.
  • Collaborate with media and performance teams to maximize the impact of paid influencer content.
  • Work closely with legal and compliance teams to ensure all content meets regulatory standards.
Qualifications:
  • Bachelor's degree.
  • 5+ years of marketing experience, with at least 3 years focused on social media and influencer marketing.
  • Extensive experience in affiliate marketing and familiarity with affiliate platforms.
  • Deep understanding of social media channels, both established and emerging, as well as the influencer marketplace.
  • Experience in managing and contracting talent.
  • Strategic thinker who excels in a dynamic environment.
  • Exceptional writing and communication skills.
  • Strong analytical capabilities.
  • High emotional intelligence and the ability to navigate nuanced conversations.

Join Us: By becoming part of Social Finance Ltd, you will contribute to a forward-thinking organization that is transforming financial services through technology, creating innovative products and tools for our members.

As one of the fastest-growing fintech companies, we have expanded significantly and continue to grow our member base. Our offices across the country offer the excitement of a rapidly growing company combined with the stability of an experienced management team.

We are committed to hiring individuals who align with our mission and who are eager to contribute to building an exceptional workplace culture.



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