Social Media Marketing Specialist

2 weeks ago

San Francisco, California, United States Figma Full time

Figma is expanding its team of dedicated professionals committed to making design accessible to everyone. As a company that originated on the Web, Figma empowers entire product teams to brainstorm, design, and develop superior products from inception to completion. By streamlining tools, enhancing workflows, and fostering collaboration across teams and time zones, Figma accelerates the design process, making it more efficient and enjoyable while ensuring alignment among all stakeholders. We believe that remarkable products and enduring companies are built through collaboration—come create with us.

In the role of Social Marketing Strategist, you will work alongside a dynamic team of social marketers to transform and elevate our social media presence across various global channels. As a senior individual contributor, your primary focus will be on integrating a profound understanding of social analytics and insights with overarching platform strategies and campaign ideation to deliver exceptional social marketing experiences and activations.

Figma is at a pivotal moment as we transition from a single-product, regional presence to a multi-product, global entity. Our social media strategy is vital in navigating this change, presenting a unique opportunity to lead, take calculated risks, and create something extraordinary.
Key Responsibilities:

  • Collaborate with a growing team of social marketers to design and execute top-tier strategies, creative activations, and engaging content.
  • Establish a comprehensive vision, strategy, and roadmap for Figma's social media presence, including a clear framework for prioritization, content creation, metrics, and innovation.
  • Define and promote a systematic approach to social ideation applicable across various product lines, audience segments, and brand moments.
  • Oversee the complete strategy from ideation to execution for high-profile social media activations aimed at introducing Figma to new audiences.
  • Adopt an insights-driven methodology, proactively identifying and validating qualitative and quantitative data from all platforms to enhance ongoing tactics and major activations.
  • Engage deeply with cross-functional teams, providing subject matter expertise and social insights to elevate marketing execution and inspire new ideas and experiences.
  • Deliver compelling presentations that communicate ideas and recommendations, inspiring confidence and driving strategic growth.
  • Work collaboratively to develop, map, and implement copy and content across all of Figma's social media channels.
  • Foster and enhance engagement across priority social media platforms, expanding both the reach and depth of Figma's communities to facilitate sustainable growth.
  • Build new partnerships with platforms, vendors, and brand collaborators to cultivate an ecosystem of leading strategies and capabilities.
Potential Projects:
  • Creating and executing the next evolution of Figma's social strategies at a platform level, facilitating our shift from a single-product focus to a multi-product global strategy.
  • Leading cross-functional teams to develop a pipeline of tailored social marketing activations.
  • Defining Figma's strategy for international social marketing community engagement and growth.
  • Collaborating with leadership to uncover untapped opportunities for innovative, first-to-market strategies and audience expansion.
Qualifications:
  • A portfolio showcasing impactful social marketing initiatives at both content and campaign levels.
  • Over 10 years of experience in digital/social marketing, with a proven track record of executing campaigns that resonate with diverse audience types and personas.
  • Extensive experience in defining, advocating for, and executing comprehensive social strategies at a platform level, including ongoing tactics and major activations.
  • Demonstrated ability to conceptualize and lead the development of high-profile social activations, including facilitating cross-functional brainstorming sessions to identify and refine promising ideas.
  • Expertise in translating social data into actionable insights at both content and campaign levels, with a history of identifying unexpected opportunities.
  • Proven collaborative leadership skills, capable of inspiring confidence among cross-functional partners through expertise, diplomacy, and executive presence.
  • Skilled in crafting and refining social copy and creative content, aligning platform methodologies with situational expertise to optimize content for specific brand moments.
  • Experience in nurturing and growing complex social communities, with a preference for managing across multiple personas and product lines.
Compensation and Benefits:

Figma offers a competitive compensation package, including equity, health, dental, and vision benefits, retirement contributions, parental leave, mental health support, generous paid time off, and professional development stipends.

Figma is committed to fostering a diverse and inclusive workplace, celebrating differences that enrich our team, product, and community. We are an equal opportunity employer, dedicated to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.

We strive to ensure that individuals with disabilities are provided reasonable accommodations to apply for roles, participate in interviews, perform essential job functions, and receive other employment benefits. If you require accommodations, please reach out for assistance.

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