Lead Social Media Content Strategist
2 weeks ago
Position Overview:
As a Senior Digital Content Specialist, you will take charge of developing, expanding, and overseeing our organic social media content and influencer initiatives.
Key Responsibilities:
- Generate, curate, and oversee social-first content (video, imagery, text) across various platforms including TikTok, Instagram, Pinterest, and YouTube.
- Demonstrate proficiency with editing tools such as Capcut and Inshot.
- Formulate and implement a thorough social media strategy that aligns with business objectives and overall brand vision.
- Identify, engage, and negotiate with content creators, influencers, and brand advocates to effectively manage influencer budgets.
- Monitor and engage with customer interactions, nurturing a positive community and establishing our brand's social voice.
- Collaborate with marketing and creative teams to ensure consistent brand messaging and visual identity.
- Analyze social media performance metrics and provide insights to enhance effectiveness and guide future strategies.
- Stay informed about the latest trends, tools, and best practices in social media.
- Observe competitor activities and industry trends to pinpoint growth and improvement opportunities.
- Proactively propose compelling narratives to creative teams to amplify brand impact socially and culturally.
Qualifications:
- 6-8 years of demonstrated experience in content creation and community growth on TikTok.
- In-depth understanding of social media platforms, algorithms, and best practices.
- A genuine passion for content creation and influencer marketing.
- Extensive knowledge of the creator economy across all platforms.
- Ability to work autonomously and collaboratively in a dynamic environment.
- Strong organizational and time management skills.
Compensation:
$117,000 - $141,000 annually.
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