Social Media Marketing Specialist

1 week ago

San Francisco, California, United States Figma Full time

At Figma, we are dedicated to making design accessible for everyone. Our platform empowers product teams to brainstorm, design, and build superior products efficiently and collaboratively. As we evolve from a single-product focus to a global, multi-product company, our social media presence plays a pivotal role in this transition.

As a key member of our team, the Social Marketing Strategist will work alongside a dynamic group of social marketers to enhance our global social footprint. This senior-level position emphasizes the integration of social data insights with strategic planning and innovative campaign ideation to create exceptional social marketing experiences.

Key Responsibilities:

  • Collaborate with social marketing professionals to craft and execute top-tier strategies and creative content.
  • Establish a comprehensive vision and strategy for Figma's social media presence, including prioritization and innovative content development.
  • Champion a unified approach to social ideation that spans various product lines and audience segments.
  • Oversee the complete strategy for significant social campaigns aimed at reaching new audiences.
  • Utilize an insights-driven methodology to identify and validate key observations that inform ongoing tactics and major campaigns.
  • Engage with cross-functional teams to provide social insights that enhance marketing initiatives and inspire new concepts.
  • Deliver compelling presentations that communicate ideas and strategies effectively to stakeholders.
  • Work collaboratively to develop and implement engaging content across all social platforms.
  • Foster community engagement on priority social channels to support sustainable growth.
  • Build relationships with platforms and partners to enhance our strategic capabilities.
Potential Projects:
  • Designing and executing the next phase of Figma's social strategies to support our global expansion.
  • Leading collaborative efforts to generate a series of unique social marketing initiatives.
  • Defining our strategy for international community engagement and growth.
  • Working with leadership to uncover new opportunities for innovative audience engagement.
Qualifications:
  • A portfolio showcasing impactful social marketing campaigns.
  • Over 10 years of experience in digital and social marketing, with a proven track record of engaging diverse audiences.
  • Expertise in developing and executing comprehensive social strategies.
  • Demonstrated ability to lead high-profile social initiatives and collaborative brainstorming sessions.
  • Strong analytical skills to transform social data into actionable insights.
  • Proven leadership skills, with the ability to build confidence among cross-functional partners.
  • Skilled in crafting effective social content tailored to various brand moments.
  • Experience in managing and growing complex social communities.
Compensation and Benefits:

Figma offers a competitive salary and a comprehensive benefits package, including health, dental, and vision coverage, retirement plans, generous paid time off, and professional development opportunities. We are committed to fostering a diverse and inclusive workplace where all employees can thrive.

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