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Digital Marketing Strategist

2 months ago

Berkeley Heights, New Jersey, United States Westfield Specialty Full time
Job Title: Digital Marketing Manager

Westfield Specialty is seeking a highly skilled Digital Marketing Manager to lead our digital marketing efforts and drive business growth.

Key Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy to increase brand awareness and drive conversions.
  • Manage and optimize all digital marketing channels, including social media, email, and search engine optimization (SEO).
  • Collaborate with cross-functional teams to maintain a consistent brand message across all digital channels.
  • Monitor and analyze campaign performance, identifying areas for improvement and implementing data-driven decisions.
  • Stay up-to-date with the latest digital marketing trends and best practices, incorporating new ideas and strategies into our marketing efforts.
Requirements:
  • Bachelor's degree in Marketing, Advertising, or related field.
  • Minimum 5 years of experience in digital marketing, with a focus on marketing automation and SEO.
  • Proven track record of success in developing and executing digital marketing strategies that drive business growth.
  • Excellent communication and project management skills, with the ability to work effectively in a distributed team environment.
  • Experience with marketing automation tools, such as Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo.
Preferred Qualifications:
  • Experience with content management systems (CMS) and Adobe Creative Suite.
  • Detail-oriented and outcome-driven, with a passion for staying up-to-date with the latest digital marketing trends and best practices.
  • Excellent writing and communication skills, with the ability to craft compelling content that resonates with our target audience.

Westfield Specialty is an equal opportunity employer and welcomes applications from diverse candidates. We offer a competitive salary range of $85,000 to $125,000, depending on experience, as well as a comprehensive benefits package and discretionary bonus pay.