Digital Marketing Specialist
3 weeks ago
At Burpee, we're seeking a highly skilled Digital Marketing Specialist to drive the success of our digital and direct marketing initiatives for our direct-to-consumer channels. As a key member of our marketing team, you will be responsible for enhancing our website's SEO, updating on-site content to support digital marketing campaigns, deploying engaging email campaigns, analyzing performance metrics, and optimizing our channel strategies to reach gardeners everywhere.
Key Responsibilities:
- Support the digital marketing manager in establishing, evaluating, and executing SEO opportunities.
- Provide general web marketing and category merchandising optimization and maintenance support.
- Review inventory for campaign items and optimize category landing pages before deployment.
- Input and publish new and existing product updates.
- Utilize ESP to support building, testing, and scheduling marketing emails.
- Assist with affiliate marketing initiatives such as publisher roster optimization.
- Check inventory for all items featured in campaigns and optimize category landing pages before deployment.
- Track competitor messaging and promotions by channel.
- Create slides for presentations, run reports, and compile data points.
- Support dynamic content and A/B testing initiatives.
- Support ecommerce promotional discount set-up, activate promotion rules, test functionality, and update website promo banners.
- General marketing tasks as required such as organizing meetings, data entry, supporting marketing events and activations, and partner communication.
- All other job-related duties as assigned.
Requirements:
- Bachelor's degree in marketing or related field.
- Ecommerce marketing experience is highly preferred, particularly with a focus on driving sales through digital platforms.
- Preferred candidates have hands-on experience with Google Analytics, including analyzing user behavior, and reporting website performance.
- Basic understanding of SEO best practices.
- Strong time management skills to successfully manage multiple projects in a fast-paced, deadline-driven environment.
- Proficient in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel) with the ability to create documents, presentations, and dashboards.
- Experience with project management tools such as Trello, Asana, or Monday.com is preferred but not required.
- Self-starter with a strong entrepreneurial spirit, strong interpersonal relationship skills, and excellent communication skills.
- Effective organizational skills and capable of working independently while effectively collaborating with teams.
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