Brand Strategist
4 weeks ago
We are seeking a curious and analytical Brand Strategist to join our team at ServiceNow. As a key member of our Brand Strategy & Creative team, you will be responsible for driving our brand measurement program, leveraging a range of sources to make the ongoing case for brand, and developing strategies for various programs that tie back to our larger brand strategy.
Responsibilities- Act as the primary driver for our brand measurement program, in partnership with our analytics team and external research partner (Morning Consult).
- Regularly monitor and analyze key brand metrics, with a primary focus on unaided and aided awareness and consideration, across global markets, using various analytics tools.
- Oversee production of quarterly strategic reports on brand performance, conducting competitive analysis and building recommendations based on the findings.
- Drive strategy for how we evolve and update our tracker questionnaire, in line with business strategy changes or new measurement opportunities.
- Integrate owned data with broader industry data and methodologies around brand health and creative testing methodologies.
- Collaborate on and lead initiatives to better integrate the voice of the customer into our brand strategy foundations and day-to-day work.
- Help build out key customer personas and integrate deeper understanding of them into our briefing and creative processes.
- Leverage access to customers and community members to integrate a dynamic understanding of their perceptions and needs into the work that we do.
- Proactively identify new opportunities to integrate deeper customer understanding into the broader marketing organization to inform more impactful and relevant marketing.
- 10-12 years of experience in brand strategy, including time spent working for/at a company in the B2B Technology space.
- Familiarity or experience with digital enterprise platforms and challenger brand strategies is desirable.
- Strong communication and collaboration skills to effectively work with cross-functional teams.
- Demonstrated ability to simplify complex information into actionable insights.
- Curious mindset and desire to probe the why and the story behind the data.
- Experience working with creative groups (either in-house or at agencies) and an ability to craft insight-rich strategies and briefs that will inform great creative work.
- Ability to navigate constant change in a fast-moving and fast-growing organization.
We offer a competitive compensation package, including a base pay of $129,000 - $225,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.
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Content Strategist
4 weeks ago
Hacienda Heights, California, United States Ardmore Home Design Inc Full timeh3About the Role/h3pArdmore Home Design Inc is seeking a skilled bContent Strategist/b to join our marketing team. As a Content Strategist, you will be responsible for conceptualizing and writing engaging content for a wide range of projects, including print collateral, emails, and social media. You will craft creative, relevant, and compelling copy in the...
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Customer Experience Strategist
4 weeks ago
Richmond Heights, Virginia, United States HERDI Full timeJob DescriptionWe are seeking a skilled Customer Experience Strategist to enhance our customer experiences at HERDI. This role involves tracking customer engagement across various channels, addressing customer queries, and identifying ways to improve our customer services.To succeed as a Customer Experience Strategist, you should possess in-depth knowledge...
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Benefits Content Strategist
4 weeks ago
Arlington, Virginia, United States Amazon Full timeAbout the RoleWe are seeking a skilled Benefits Content Strategist to join our team at Amazon. As a Benefits Content Strategist, you will be responsible for creating and editing compelling messaging for new benefits features, including product descriptions, regulatory notifications, navigation, and tooltips.Key Responsibilities:Write and edit engaging...
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Digital Marketing Strategist
4 weeks ago
Airway Heights, Washington, United States Spokane Tribe Casino Full timeJob Title: Digital Marketing StrategistSpokane Tribe Casino is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing innovative digital marketing strategies that drive brand awareness, engagement, and conversions.Key Responsibilities:Design...
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Marketing Strategist for University Housing
4 weeks ago
Arlington, TX, United States The University of Texas at Arlington Full timeJob SummaryThe University of Texas at Arlington is seeking a highly skilled Marketing Strategist for University Housing. This role will be responsible for creating and implementing marketing campaigns to engage with students across multiple platforms.Key ResponsibilitiesDevelop and execute marketing strategies to promote University Housing and Apartment and...
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Digital Marketing Strategist
4 weeks ago
Hacienda Heights, California, United States SUNNY DISTRIBUTOR INC. Full timeJob OverviewSunny Distributor Inc. is seeking a highly skilled Digital Marketing Strategist to join our marketing team. As a key member of our team, you will be responsible for developing and implementing SEO strategies that drive organic traffic and quality leads through our channels.Key Responsibilities:Develop and execute SEO initiatives for our brands,...
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Senior Creative Director
4 weeks ago
Arlington, Virginia, United States Doskocil Mfg. Full timeJob Summary:As a key member of the Doskocil Mfg. team, the Associate Creative Director will oversee the creative development of campaigns, content, and other creative projects. This role requires a strong creative vision, leadership skills, and the ability to manage multiple projects simultaneously.Key Responsibilities:Creative Leadership:Collaborate with...
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Senior Creative Director
4 weeks ago
Arlington, Virginia, United States Doskocil Mfg. Full timeCreative Leadership RoleAt Doskocil Mfg., we are seeking a highly skilled and experienced Senior Creative Director to lead our creative team in developing innovative campaigns and content. The ideal candidate will have a proven track record of delivering high-quality work that meets client expectations, while also mentoring junior creatives and managing...
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Digital Communications Strategist
4 weeks ago
Arlington, Virginia, United States Stand Together Full timeDrive Digital Communications for Stand TogetherWe are seeking a skilled Digital Communications Manager to lead the planning, oversight, and execution of digital strategies and campaigns that advance Stand Together's priority initiatives and Concerned Veterans for America (CVA).Key Responsibilities:Develop and execute fully integrated digital communications...
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Product Marketing Strategist
1 month ago
Linthicum Heights, Maryland, United States University of Maryland Medical System Full timeJob Title: Product Marketing ManagerAs a Product Marketing Manager at the University of Maryland Medical System, you will play a critical role in developing and executing comprehensive product marketing strategies that drive awareness, demand, and adoption of our iHarbor innovation portfolio.Key Responsibilities:Define and communicate clear, compelling, and...
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Talent Acquisition Strategist
4 weeks ago
Arlington, Virginia, United States Politico Full timeJob Title: Director, Talent AcquisitionAt POLITICO, we believe that our people are our most important asset. To ensure that our organization has the necessary talent to support our ambitious goals, we are seeking a Director of Talent Acquisition to oversee the recruiting function for our team in North America.About the RoleThis position reports to the Global...
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Head of Startup Investor Relations Strategist
4 weeks ago
Arlington, Virginia, United States Fedtech, Inc. Full timeJob SummaryWe are seeking a highly skilled Head of Startup Investor Relations to join our team at FedTech, Inc. As a key member of our organization, you will play a pivotal role in supporting early-stage startups by identifying sources of private capital and brokering connections with investors.About the RoleIn this critical position, you will focus on...
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Technical Editor, AWS Security Messaging
3 hours ago
Arlington, United States MSCCN Full timeDescription The AWS Security Messaging team is seeking a high-judgment, high-performing individual with an eye for detail, a knack for spotting errors, and a desire to improve messaging and communication systems. A successful candidate will have experience editing work for grammar, punctuation, accuracy, and will understand it's part of your job to explain...
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Arlington, United States Sinclair Broadcast Group Full timeWhether you bleed Dodger Blue or Red Sox Red the love of the game is all the same. Sports and the culture surrounding them create tight-knit communities that defy the usual barriers in our society. That heart and humanity is the core of our mission at Sinclair Sports Group as we take our audiences inside the stadiums, sitting on the sidelines, and next to...
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Arlington, VA, United States Sinclair Broadcast Group Full timeWhether you bleed Dodger Blue or Red Sox Red the love of the game is all the same. Sports and the culture surrounding them create tight-knit communities that defy the usual barriers in our society. That heart and humanity is the core of our mission at Sinclair Sports Group as we take our audiences inside the stadiums, sitting on the sidelines, and next to...