Product Marketing Strategist

1 month ago


Linthicum Heights, Maryland, United States University of Maryland Medical System Full time
Job Title: Product Marketing Manager

As a Product Marketing Manager at the University of Maryland Medical System, you will play a critical role in developing and executing comprehensive product marketing strategies that drive awareness, demand, and adoption of our iHarbor innovation portfolio.

Key Responsibilities:
  • Define and communicate clear, compelling, and differentiated value propositions for our healthcare products and technologies within the University of Maryland Medical System brand positioning.
  • Develop and maintain consistent messaging across all iHarbor marketing collateral and channels.
  • Collaborate with business, product management, and engineering teams to influence product roadmap and features based on market and user needs.
  • Partner with sales, business development, and product implementation teams to develop tools, training, and resources that enable them to effectively evangelize and sell our products and technologies.
  • Provide sales, business development, and product implementation teams with the necessary materials, including presentations, case studies, websites, and competitive analysis, to gain user trust and adoption, and to win commercial deals.
  • Plan and execute demand generation campaigns that drive awareness and interest in our products, including tradeshow and conference events.
  • Create content, webinars, and events (e.g., user forums) that generate leads and help nurture them through the sales funnel.
  • Cultivate relationships with users and customers to gather feedback, success stories, and testimonials related to iHarbor's product portfolio.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or related field.
  • 5+ years' experience in B2B marketing within the healthcare technology and/or software technology sector.
  • Advanced knowledge of and understanding of the healthcare technology and services industry, including patient and clinician needs, as well as the evolving economics of healthcare, including value-based care.
  • Advanced knowledge of product marketing principles, techniques, and best practices.
  • Proven ability collaborating with end users, product development, product management, and business teams.
  • Demonstrated proficiency leveraging digital marketing channels and tools to drive brand awareness and lead generation.
  • Proven track record of delivering measurable business value and achieving results in marketing initiatives.


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