Digital Marketing Strategist
4 days ago
Job Summary:
The Digital Marketing Strategist will be responsible for developing and implementing email marketing strategies that align with the organization's marketing goals and target audience. This role will involve creating and maintaining segmented lists for tailored messaging, collaborating with design and content teams to create compelling email content, and monitoring email campaign performance using analytical tools.
Key Responsibilities:
- Develop and implement email marketing strategies that align with the organization's marketing goals and target audience.
- Create and maintain segmented lists for tailored messaging.
- Collaborate with design and content teams to create compelling email content.
- Monitor email campaign performance using analytical tools.
- Analyze data to track and report on key metrics, identifying opportunities for improvement.
- Make data-driven recommendations to enhance email marketing strategies.
Requirements:
- Proven experience in email marketing strategy and execution in a high-volume, fast-paced environment.
- Proficiency in email marketing platforms, such as SalesForce Marketing Cloud, HubSpot, Campaign Monitor, or Marketo.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent written, communication, and copywriting skills.
- Knowledge of email deliverability best practices and compliance regulations.
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Creative thinking and problem-solving skills.
- Strong project management skills.
- Ability to apply changes to existing email campaigns – both content changes and smaller design changes.
- Understanding of digital channels and marketing techniques spanning multiple mediums.
- Adept at web content management.
- Experience working in a team-oriented, collaborative environment.
- Strong knowledge of HTML & CSS email marketing, including email client requirements and spam filtering.
Working Conditions:
This position is performed primarily in an office environment. Significant portions of the job require extended sedentary periods; constant work with computers, including extended periods of keyboarding; and repetitive motion of hands and wrists.
Travel Requirements:
Individual must be able to travel on occasion.
Conflicts of Interest:
All employees shall refrain from any private business or activity, which might cause their personal interest to conflict with or affect the impartial discharge of their duties to the Kalispel Tribe of Indians.
Each employee must demonstrate personal integrity and is charged with the responsibility to serve and represent the Kalispel Tribe in a professional manner.
Employees must be free and appear free of any activity, agreement, business investment, or interest in situations, which may interfere with that.
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