Digital Marketing Strategist
3 weeks ago
About the Role:
Brio Water Technology, Inc. is a leading global distributor of drinking water products, seeking an experienced Digital Marketing Strategist to drive high-quality traffic and achieve monthly sales goals.
In this role, you will be responsible for developing and executing ecommerce PPC strategies across multiple ad platforms, including Google Ads, Bing Ads, and YouTube.
Key Responsibilities:
- Manage large-scale paid search, shopping, and video campaigns to drive new user acquisition and product sales.
- Collaborate with cross-functional teams to plan and develop comprehensive strategies to meet monthly goals.
- Analyze campaign performance data, including click-through rates, conversion rates, cost per acquisition, and return on ad spend.
- Compile weekly, monthly, and lifetime reports with key performance metrics to quantify results and develop recommendations for growth and improvement.
Qualifications and Skills:
- 3+ years of experience with Google Ads budgets exceeding $600K annually.
- Experience with Google Analytics and Tag Manager, ability to flag issues/errors and help troubleshoot.
- Microsoft Excel proficiency, comfortable executing VLOOKUPs, Text-To-Columns, concatenations, conditional formatting, ROI analyses, etc.
- Certification in Google Ads and/or other relevant digital marketing certifications is a plus.
Benefits/Perks:
- Competitive compensation and comprehensive benefits package, including medical, dental, vision, 401(k) Retirement Plan, paid vacation time, paid holidays, and life insurance.
Why Work Here:
Brio Water Technology, Inc. is a company that values innovation and attention to detail, with a mission to create sustainable, eco-friendly products that reduce the carbon footprint and provide safe clean drinking water for people around the world.
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