Senior Marketing Strategist for Public Sector

2 weeks ago

Irving, Texas, United States Gartner Full time

Position Overview:
At Gartner, we provide actionable insights and objective analysis to empower executives and their teams. Our expertise and tools facilitate informed decision-making and enhance performance in critical organizational priorities.

The Corporate Marketing division is dedicated to comprehending the requirements of our clients and the communities we serve, crafting the most effective initiatives to profitably address those needs.

This team drives sales momentum by attracting, engaging, and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.

The Senior

Marketing Specialist will play a vital role in the ongoing growth and success of Gartner by aiding in the execution of demand generation initiatives, sales support, and pipeline advancement for the Global Technology Sales (GTS) focused on the Americas Public Sector region and various customer roles targeted by Sales.


Key Responsibilities:
Collaborate closely with Sales to ensure program and strategy alignmentRespond to Sales inquiries from marketingDevelop regional demand and lead generation initiatives aimed at specific customer personas to generate quality leads for Sales and enhance pipelineCreate and implement Sales enablement programs to advance pipelineAssist in the development and execution of global role-based marketing campaignsSupport the execution of strategies and initiatives, including but not limited to, crafting content and messaging for campaign briefs, paid search advertisements, sales enablement materials, landing pages, nurture emails, newsletters, and social mediaCollaborate with Centers of Excellence, Program Managers, Sales, and other cross-functional teams to coordinate the execution and delivery of integrated marketing initiativesMonitor lead activity to support pipeline advancement and campaign performance analysisManage projects and track campaign outcomes; proactively offer recommendations for campaign enhancement and report on success metrics utilizing analytics and Power BI tools
Qualifications:
Bachelor's degree required (Marketing or Communications preferred)2-4 years of experience in Marketing or Digital Marketing; experience in large or global technology firms preferredPrevious experience in a marketing role supporting the Public Sector (Federal, State and Local, and Education)Demonstrated experience in developing successful integrated marketing or demand generation initiativesSelf-driven with strong project management, communication, analytical, and interpersonal skillsAbility to conceptualize and construct integrated cross-functional lead generation campaigns, presenting work confidently to leadershipAdaptable and effective in a collaborative, fast-paced, and evolving virtual-first environmentCuriosity and confidence to ask questions when uncertain or unclear, or to assert innovative ideasProficient in MS Office (Excel and PowerPoint), Google Analytics, Adobe Experience Manager, Eloqua, or similar applications

What We Offer:
Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and moreCollaborative, team-oriented culture that embraces diversityProfessional development and unlimited growth opportunities
About Gartner:
At Gartner, Inc (NYSE: IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 20,000 associates globally who support approximately 15,000 client enterprises in around 90 countries and territories.

We do important, interesting, and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy, and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? Our sustained success creates limitless opportunities for you to grow professionally and flourish personally.

We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future.

How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities, and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results.

This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer? Gartner offers world-class benefits, highly competitive compensation, and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging, and inspiring.

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