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Digital Marketing Strategist

2 months ago

Irving, Texas, United States Christensen Arms Full time
Job Details

Job Title: Digital Marketing Specialist

Reports to: Director of Marketing

Job Type: Full-time

Location: Irving, TX

Salary: $65,000 - $75,000 (Experience Dependent)

Job Summary

Christensen Arms is seeking a highly skilled Digital Marketing Specialist to join our team in Irving, Texas. As a key member of our marketing team, you will be responsible for managing and increasing the effectiveness of our critical digital marketing levers, including our e-commerce store, email marketing, SEO, social media, loyalty initiatives, and more.

Key Responsibilities
  • Manage and Optimize Digital Marketing Channels: Own Christensen's critical digital marketing levers, including our e-commerce store, email marketing, SEO, loyalty initiatives, and more.
  • Grow Owned Audiences: Contribute to the growth of our owned audiences through data-driven marketing strategies.
  • Email Marketing Expertise: Manage all email marketing initiatives, including creation and optimization of email campaigns and automated flows in Klaviyo.
  • E-commerce Purchases: Influence e-commerce purchases, both from new and repeat customers, through targeted marketing campaigns.
  • Data-Driven Decision Making: Analyze customer LTV and make informed marketing decisions based on data.
  • Customer Journey Optimization: Consistently improve the customer journey and optimize conversion rate through close collaboration with the design and development teams.
  • SEO Enhancements: Maintain and improve our website's organic visibility through SEO enhancements.
  • Multi-Channel Marketing Strategies: Support the Director of Marketing in the creation and execution of multi-channel marketing strategies to acquire new customers and delight existing customers.
  • Market Knowledge: Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the websites.
  • Growth Marketing Expertise: Be the subject matter expert for all growth marketing activities.
  • Event Support: Attend events and trade shows, as needed, to provide marketing support.
Requirements
  • Education: Bachelor's degree in a related field, or equivalent work experience.
  • Experience: 2+ years of experience in Firearms / Military Products / Tactical Industry / Outdoor Industry (or be able to present why your experience is applicable to Christensen Arms).
  • Skills: Strong knowledge of SEO best practices and strategies, experience with WordPress and WooCommerce, and experience with email marketing platforms like Klaviyo or MailChimp.
Preferred Skills
  • Passion for the Outdoors: A fierce passion for the outdoors and firearms.
  • Analytical and Creative Thinking: Strong aptitude for both analytical and creative thinking.
  • Proactive Work Style: Proactive work style requiring minimal oversight.
  • Excellent Interpersonal Skills: Excellent interpersonal skills.
  • Stellar Communication Skills: Stellar written and verbal communication skills.
  • Industry Trends: Ability to stay abreast of industry trends.
  • Customer-First Mindset: A customer-first mindset.
What We Offer

Christensen Arms offers a highly competitive benefits package and a dynamic work environment that values innovation and teamwork.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.