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asst mgr, email marketing
3 months ago
FULLBEAUTY BrandsTM is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
POSITION SUMMARY:
The Assistant Manager, Email Marketing and eCommerce, is instrumental in driving engagement and revenue across designated brands. This role involves managing email marketing campaigns, overseeing eCommerce tasks related to Salesforce Commerce Cloud (SFCC), and supporting merchandising efforts. The position demands strong organizational skills, attention to detail, and digital marketing expertise, alongside the ability to make independent decisions and take ownership of major assignments.
PRIMARY RESPONSIBILITIES:
- Develop and execute email marketing campaigns in alignment with brand initiatives, product inventory, and business trends.
- Manage the deployment of daily and promotional emails, including setting up templates, scheduling, and ensuring accuracy.
- Collaborate with internal teams and external vendors to create and execute email marketing assets, including briefings and creative development.
- Conduct regular A/B testing of email campaigns to optimize key performance indicators (KPIs) such as deliverability, open rates, click-through rates, conversion rates, and opt-out rates.
- Manage and maintain SFCC product configurations, ensuring accuracy and relevance to support merchandising strategies.
- Monitor email and eCommerce analytics using tools like Adobe Analytics, providing insights and recommendations for campaign and site optimizations.
- Lead agency and third-party vendor relationships related to email marketing and eCommerce initiatives.
- Take on additional digital marketing and eCommerce tasks as needed, contributing to the overall success of digital marketing campaigns and initiatives.
MINIMUM QUALIFICATIONS:
- Bachelor's degree in Marketing, Communications, eCommerce, or a related field.
- 1-2 years of experience in digital marketing, email marketing, or eCommerce, preferably within a retail or e-commerce environment.
- Proficiency in email marketing platforms (e.g., Salesforce Marketing Cloud, Mailchimp) and eCommerce platforms (e.g., Salesforce Commerce Cloud, Shopify).
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Detail-oriented with excellent organizational and project management abilities.
- Effective communication skills, both verbal and written.
- Ability to work collaboratively in a team setting and independently manage multiple priorities
WHY JOIN FULLBEAUTY?
- Competitive Health Benefits (Medical, Dental & Vision)
- Employer HSA Contribution
- 401K Match
- Employee Assistance Program
- Hybrid Work Schedule (Corporate)
- Business Casual Attire
- Wellness Initiatives
- 30% Associate Merchandise Discount Across our Family of Brands
- Employee Discount on Travel, Cell Phone Plans and More
- Generous Paid Time Off Program
- Promote From Within Culture
- Commitment to Being an Equal Opportunity Employer
- Life Insurance Benefits
- Internal charity that supports FULLBEAUTY Brands' associates and their immediate family members during times of extreme hardship
FULLBEAUTY BrandsTM is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
