Email Marketing Strategist

2 weeks ago

New York, New York, United States OLIVER Agency - North America Full time
Position Overview

Established in 2004, OLIVER Agency stands as the premier specialist in crafting, developing, and managing tailored in-house marketing agencies and ecosystems for brands. With partnerships spanning over 300 clients across more than 40 countries, our innovative approach fosters creativity and efficiency, enabling us to deliver customized solutions that deeply connect with target audiences.

As a proud member of The Brandtech Group, we are pioneering the integration of advanced AI technologies to transform our creative processes and delivery methods. Our AI-driven solutions enhance operational efficiency, ignite creativity, and facilitate informed decision-making, empowering our teams to achieve groundbreaking and impactful outcomes.

Role Responsibilities

We are in search of a proactive and experienced Email Marketing Manager with expertise in Salesforce to take charge of the entire lifecycle of branded email campaigns, from initial concept to final execution. This role requires collaboration with clients, designers, and developers to craft compelling email marketing initiatives that engage audiences and drive measurable results. The position will report to the Head of Project Management and will work closely with various cross-functional teams, including visual design, copywriting, development, and quality assurance.

Key Duties Include:
  • Serve as the primary point of contact between The Creative Studio and clients regarding all email marketing initiatives.
  • Collaborate with clients to gather requirements for email campaigns and translate them into actionable briefs for design and development teams.
  • Manage and verify distribution lists provided by clients, ensuring accuracy and compliance with data protection regulations prior to uploading into Salesforce.
  • Utilize Salesforce to configure and schedule email deployments, ensuring seamless execution of campaigns.
  • Analyze email campaign performance, providing clients with comprehensive reports and insights for ongoing enhancement.
  • Stay updated on the latest trends in email marketing and Salesforce advancements to propose strategies that improve campaign effectiveness.
  • Proactively identify potential risks or issues and develop strategies for resolution and mitigation to meet productivity, quality, and project delivery objectives.
Qualifications for Success
  • Attention to Detail: Exceptional administrative skills with a focus on meticulous project execution, ensuring alignment with overall goals and quality standards.
  • Communication Skills: Ability to effectively communicate with stakeholders, team members, and clients, maintaining clarity and driving project progress. Proficient in both spoken and written English.
  • Problem-Solving Abilities: Capacity to identify challenges and devise innovative solutions, making informed decisions when faced with obstacles.
  • Resilience and Adaptability: Quick to adapt to changes while remaining focused on project objectives, thriving in a flexible, collaborative environment.
  • Customer-Centric Mindset: Prioritizing client needs and striving to exceed expectations, demonstrating a commitment to delivering value.
  • Collaborative Spirit: Fostering a team-oriented environment that values diverse perspectives for more innovative solutions.
  • Emotional Intelligence: Approaching interactions with thoughtfulness and consideration, building positive relationships with team members and clients.
  • Passion and Commitment: A strong dedication to understanding and meeting client needs, serving as their advocate within the team.
  • Continuous Improvement: A commitment to ongoing learning and seeking opportunities for enhancement.
  • Proficiency in Tools: Experience with Salesforce, Microsoft Excel, JIRA, project management systems such as Asana and/or Workfront, Figma, and Microsoft Office 365.
  • Experience: Minimum of 4 years in campaign or project management, ideally within a creative agency or marketing context; at least 2 years of experience with Salesforce or similar platforms.
  • Technical Skills: Strong technical proficiency with Salesforce and Excel, with a keen eye for detail in data management.
  • Understanding of Best Practices: Solid grasp of email marketing best practices, including design principles, segmentation, personalization, and compliance regulations.
  • Project Management: Ability to manage multiple projects simultaneously while maintaining high quality standards and meeting deadlines.
  • Educational Background: Bachelor's degree in marketing, business, or a related field (or equivalent professional experience).

OLIVER Agency is an equal opportunity employer dedicated to fostering an inclusive work environment where all employees are encouraged to reach their full potential. We value and respect individual differences and consider all applicants for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

We are committed to sustainability and have set ambitious environmental goals, working collectively to embed sustainability into every department and throughout every stage of the project lifecycle.

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