Email Campaign Operations Manager
2 months ago
< About the Role >
As a Campaign Operations Manager at Natura &Co, you will collaborate with cross-functional teams to develop personalized marketing campaigns that align with business objectives. You will build and deploy HTML-based marketing emails, create filter logic, and manage campaign deployment through an Enterprise Service Provider (ESP). Proficiency in HTML, CSS, and scripting languages is required. Passion for Customer Relationship Management (CRM) and email marketing is a must. Stay updated on industry technologies to share trends with the team.
You will report to the Senior Manager of Marketing Technology.
< Key Responsibilities >
- Design and develop HTML-based marketing emails
- Create dynamic content for marketing campaigns
- Develop segmented campaign lists
- Test and launch marketing campaigns
- Communicate technical information to stakeholders
- Quality Assurance (QA) of email messaging
- Review email analytics to inform marketing strategies
- Research best practices in email marketing
< Qualifications >
- 5+ years of experience in email setup and deployment
- 3+ years of experience in setting up and managing email campaigns
- Knowledge of email-rendering bugs and troubleshooting
- Email-specific User Interface (UI) and User Experience (UX) skills
< Preferred Qualifications >
- Experience with Emarsys Scripting Language
- Fluency in Spanish or French
- SQL Experience
- A/B Testing Experience
- Email Analytics Experience
- API Triggered Send Setup Experience
Salary range: 90-95k
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