Growth Marketing Manager

2 days ago

San Francisco, California, United States Aircall Full time
About the Role

The Growth Marketing Manager will be responsible for developing and implementing successful demand generation strategies that drive revenue growth. This role will work closely with cross-functional teams to align demand generation strategies with overall business objectives.

Key Responsibilities
  • Develop and implement a comprehensive growth generation strategy to meet company revenue targets.
  • Collaborate with cross-functional teams to align demand generation strategies with overall business objectives.
  • Plan, execute, and optimize multi-channel marketing campaigns including email, social media, SEO, content marketing, and events.
  • Monitor and analyze campaign performance, adjusting tactics to maximize ROI and achieve KPIs.
  • Drive the creation and management of inbound and outbound lead generation programs to support target account lead acquisition and nurture existing prospects.
  • Implement lead scoring and nurturing processes using marketing automation tools.
  • Collaborate with the content team to create compelling content that supports demand generation efforts.
  • Ensure all content is optimized for lead generation and aligned with the buyer's journey at every stage.
  • Utilize analytics tools to track, measure, and report on the effectiveness of demand generation campaigns.
  • Provide insights and recommendations based on data to improve campaign performance and drive decision-making.
  • Manage the demand generation budget, ensuring effective allocation of resources to maximize campaign impact.
Requirements
  • 5 years+ experience working digital advertising, ideally in a B2B SaaS environment or an agency working with B2B clients.
  • At least 3 years' experience in marketing operations and marketing stack technology, even if this was not your full-time role.
  • Deep expertise of revenue marketing, ABM, intent data, and demand generation best practices.
  • Knowledge of the wider digital marketing environment. Experience with content marketing and lifecycle campaigns a plus.
  • Experience working with and implementing marketing automation and CRM systems.
  • Expert of Analysis & Reporting Tools (GA4, attribution tools etc.).
  • Creation of assets, copy, AB tests, data driven files.
  • Ability to audit accounts and make recommendations.
  • Excellent knowledge of Google Sheets/Excel.
About Aircall

Aircall is a place where voices are valued. We're building new roads to complete our journey, and we're taking people with us who have the same builder mentality. We're creating a place where great people trust one another and thrive together. Our people matter, work-life balance is important at Aircall. Fast-learning environment, entrepreneurial and strong team spirit. 45+ Nationalities: cosmopolite & multi-cultural mindset. Competitive salary package & equity. Medical, dental, and vision insurance is 100% covered. 401k plan with company matching. Unlimited PTO - take the time you need to come to work feeling great. Wellness, commuter, and childcare reimbursements. Generous parental leave policy.

DE&I Statement

At Aircall, we believe diversity, equity and inclusion - irrespective of origins, identity, background and orientations - are core to our journey. We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We're working to create a place filled with diverse people who can enrich and learn from one another. We're committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive. We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open.

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