Senior Growth Marketing Manager
2 weeks ago
Kikoff is a pioneering fintech company dedicated to empowering underserved Americans to achieve financial wellness. Our mission is to provide innovative, fair, and simple pathways for individuals to meet their financial goals. We design financial products that simplify credit building, enabling our users to reach their objectives.
Job SummaryWe are seeking a highly skilled Senior Growth Marketing Manager to accelerate our user acquisition efforts. This role requires a data-driven problem solver with a growth mindset, willing to push boundaries and evolve best practices within growth marketing. The ideal candidate will be a thought leader who can execute quickly and methodically to shape our approach to growth.
Key Responsibilities- Grow the number of users who join our program while maintaining or improving our Cost per Acquisition (CPA) and Return on Ad Spend (ROAS)
- Own campaigns end-to-end, strategize and develop creative with our in-house creative agency, and autonomously drive growth for the business
- Define, drive, and measure Key Performance Indicators (KPIs) for each campaign
- Continually design and execute A/B tests to optimize campaign performance
- Work cross-functionally to bring campaigns to life, collaborating with designers, copywriters, product teams, data analysts, and more
- 5+ years of experience driving growth goals under set CPA/ROAS or volume targets, timelines, and budgets
- Deep hands-on experience with digital paid channels such as Facebook, TikTok, SEM, or others
- Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
- Strong bias to action, moving fast and flexibly while juggling multiple projects with attention to detail
- Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
- Understanding of hypothesis-driven A/B, multivariate, and incrementality testing, with the ability to analyze test result data to tease out learnings and insights
- Understanding of what makes effective and strong direct response creative, with a framework to keep adjusting and learning based on experimentation
- Experience in a fintech business or a D2C industry, with SQL proficiency a plus
This is a full-time position with benefits and equity in a fast-moving and fast-growing environment. We offer competitive pay based on experience, medical, dental, and vision coverage, stock options, and a generous unlimited vacation policy. Our team values extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships.
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