Growth Marketing Strategist

3 days ago


San Francisco, California, United States Middesk Full time
About Middesk

Middesk is a leading provider of financial services solutions, empowering businesses to access the products and services they need to grow and thrive.

Our innovative products provide accurate and complete information for financial services companies, making it easy for employers to establish their business with state and federal entities.

The Role

We are seeking a highly skilled Growth Marketer to join our team at Middesk. As a Growth Marketer, you will be responsible for developing and executing our acquisition and retention strategy, driving awareness, generating pipeline, and converting that pipeline to paying customers.

You will partner closely with Sales, Account Management, Partnerships, Product Marketing, and Revenue Operations to accelerate Middesk's growth.

Key Responsibilities
  1. Ideate, launch, and measure the effectiveness of performance marketing campaigns across multiple channels (e.g. SEM, Paid Social, Webinars, Events, Lifecycle) to increase awareness, engage high quality leads, and convert via self-service.
  2. Implement and scale our lead/pipeline generation engine through testing, learning, and thoughtful execution.
  3. Develop a deep understanding of our personas, the competitive landscape, and ROI in partnership with Product Marketing.
Requirements
  • 3+ years of growth marketing experience, with 2+ years in B2B.
  • Outcome responsibility: previous experience with budgeting for paid marketing and performance outcomes.
  • Channel expertise: spike in a few Growth Marketing channels.
  • Marketing systems: mastery of standard marketing automation and email tools.
  • Agency management: experience managing a digital agency.
What We Value
  • Campaign strategy and execution: love strategizing on campaigns.
  • Analytical decision-making: think logically, using a mix of quantitative and qualitative data.
  • Bias to action; experimentation over perfection: focus on outcomes over output.
Why Join Middesk

We are committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment. We are committed to providing a positive interview experience for every candidate.



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