Programmatic Advertising Operations Expert

2 weeks ago

New York, New York, United States Tripadvisor Full time

Location: New York/Needham, MA

At Tripadvisor, we embrace diversity and believe that our collective experiences enhance our work environment. We encourage you to bring your unique insights to help us transform the travel industry.

We are seeking a motivated individual with over 2 years of current experience in programmatic advertising who is eager to expand their knowledge within the digital marketing landscape. This role is crucial for managing programmatic deals, collaborating with internal teams and external clients, and performing data analysis. The ideal candidate will thrive in a collaborative team setting and contribute to our expanding media operations.

Key Responsibilities:

  • Deliver exceptional service and programmatic expertise to both internal stakeholders and external clients, including sales teams, account managers, and advertisers.
  • Work closely with sales and account management to identify client objectives and develop strategic programmatic media initiatives across various platforms.
  • Evaluate campaign requests from sales and clients, ensuring compliance with advertising standards and guidelines.
  • Facilitate the setup of programmatic non-guaranteed campaigns (Preferred Deal, Private Auction) across our supply-side platforms, including deal customization, buyer approvals, troubleshooting, and reporting.
  • Assist sales and clients with requests for information and participate in client meetings, contributing to the creation of pre/post-campaign presentations and reports.
  • Support the development and maintenance of data visualization dashboards.
  • Review weekly performance reports and collaborate with stakeholders to ensure timely campaign launches and revenue optimization.
  • Analyze campaign performance, identify limitations, and propose actionable solutions.
  • Proactively seek opportunities for collaboration, expanding the scope of your role as you gain confidence.
  • Continuously enhance your expertise in the digital advertising landscape.

Qualifications:

  • Bachelor's Degree with a minimum of 2 years of relevant experience in programmatic buying/selling and data analytics.
  • Familiarity with the digital advertising ecosystem, particularly in programmatic operations, with experience in GAM/DV360 or other leading SSPs/DSPs preferred.
  • Strong attention to detail and organizational skills.
  • Collaborative mindset with a positive attitude.
  • Excellent analytical and problem-solving abilities.
  • Proficient in managing and exceeding client expectations.
  • Strong interpersonal skills, with daily communication required with key internal and external stakeholders.
  • Exceptional written and verbal communication skills.
  • Comfortable in a fast-paced and dynamic online advertising environment.
  • A commitment to operational efficiency and excellence.
  • A strong team player.

Additional Competencies:

  • Adaptable to change and new information, adjusting work methods accordingly.
  • Recognizes personal strengths and weaknesses, actively pursuing self-improvement and feedback.
  • Demonstrates integrity through ethical behavior and a commitment to corporate responsibility.
  • Treats colleagues and partners with respect, considering their needs and feelings.
  • Reliable in completing projects on time and learning from mistakes.
  • Identifies and analyzes problems effectively, distinguishing relevant information.
  • Balances time-to-market with quality solutions, making informed trade-offs.
  • Utilizes relevant metrics to inform decisions and actions.
  • Communicates clearly and convincingly, presenting ideas in an organized manner.
  • Exhibits sound business judgment in decision-making, considering the impact on the organization.

The salary range for this position is between $70,720 and $85,000, reflecting our good faith estimate for this role. Compensation may vary based on factors such as education, experience, skills, and organizational needs.

We are committed to creating an inclusive and accessible experience for all candidates. If you require accommodations during the application or recruitment process, please reach out to your recruiter.

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#Tripadvisor

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