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Programmatic Advertising Operations Expert
2 months ago
Location: New York/Needham, MA
At Tripadvisor, we believe in the power of diversity and inclusion. Our workplace is designed to embrace individuality, and we encourage you to bring your unique insights and experiences to help us transform the travel industry.
We are seeking a dedicated professional with over 2 years of current experience in programmatic advertising who is eager to expand their knowledge within the digital marketing landscape. This role is pivotal in managing programmatic deals, collaborating with internal teams and external clients, and conducting data analysis. You will have the opportunity to work in a dynamic, cross-functional team environment that supports our expanding media operations.
Key Responsibilities:
- Deliver exceptional service and programmatic expertise to Tripadvisor's internal teams and external clients, including sales, account management, and analytics.
- Work closely with sales and account managers to identify objectives and develop strategic programmatic media plans across various platforms.
- Evaluate campaign requests to ensure compliance with advertising standards and guidelines.
- Configure programmatic non-guaranteed campaigns, including Preferred Deals and Private Auctions, across our supply-side platforms.
- Assist sales and clients with requests for information and participate in client meetings, contributing to the creation of campaign presentations and reports.
- Support the development and maintenance of data visualization dashboards.
- Review performance reports and collaborate with stakeholders to ensure timely campaign launches and revenue optimization.
- Analyze campaign performance, identify limitations, and propose actionable solutions.
- Seek collaborative opportunities to enhance the scope and impact of your role.
- Maintain up-to-date knowledge of the digital advertising landscape.
Qualifications:
- Bachelor's Degree with a minimum of 2 years of relevant experience in programmatic advertising and data analysis.
- Familiarity with the digital advertising ecosystem, particularly in programmatic operations, with experience in GAM/DV360 or other leading SSPs/DSPs.
- Strong attention to detail and organizational skills.
- Collaborative mindset with a positive attitude.
- Excellent analytical and problem-solving abilities.
- Proficient in managing and exceeding client expectations.
- Strong interpersonal skills, with the ability to communicate effectively with various stakeholders.
- Exceptional written and verbal communication skills.
- Comfortable in a fast-paced and evolving online advertising environment.
- Committed to operational efficiency and excellence.
- A strong team player.
Ideal Candidate Attributes:
- Adaptable to change and open to new information.
- Self-aware and committed to personal development.
- Demonstrates integrity and a sense of corporate responsibility.
- Respects and responds to the diverse needs of colleagues and partners.
- Reliable in completing projects in a timely manner and learning from experiences.
- Skilled in identifying and analyzing problems effectively.
- Capable of balancing time-to-market with solution quality.
- Strong analytical skills, utilizing relevant metrics.
- Clear and organized communication of ideas and facts.
- Sound business judgment in decision-making.
The salary range for this position is between $70,720 and $85,000, reflecting our commitment to fair compensation based on experience and qualifications.
We are dedicated to creating an inclusive experience for all candidates. If you require accommodations during the application or recruitment process, please reach out to your recruiter.
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