Programmatic Advertising Operations Expert

2 weeks ago

New York, New York, United States Tripadvisor Full time

Location: New York/Needham, MA

At Tripadvisor, we value diversity and believe that our differences make us stronger. We encourage you to bring your unique experiences and perspectives to help us transform the travel industry.

We are seeking a dedicated professional with over 2 years of experience in programmatic advertising who is eager to deepen their knowledge in the digital marketing landscape. This role is essential for managing programmatic deals, collaborating with internal teams and external clients, and assisting in data analysis. The right candidate will thrive in a cooperative team setting and contribute to our expanding media operations.

Key Responsibilities:

  • Deliver exceptional service and programmatic insights to internal stakeholders and external clients, including sales teams, account managers, and advertisers.
  • Work closely with sales and account management to comprehend client objectives and assist in crafting strategic programmatic media initiatives across various platforms.
  • Evaluate campaign requests to ensure compliance with advertising standards and specifications.
  • Facilitate the setup of programmatic non-guaranteed campaigns, including Preferred Deals and Private Auctions, across our supply-side platforms.
  • Assist sales teams and clients with requests for information and participate in client meetings, contributing to the creation of pre- and post-campaign presentations and reports.
  • Support the development and maintenance of data visualization dashboards.
  • Analyze weekly reports and collaborate with stakeholders to ensure timely campaign launches and maximize revenue.
  • Evaluate deal performance, identify potential issues, and propose actionable solutions.
  • Seek collaborative opportunities to enhance the scope and impact of your role.
  • Continuously update your knowledge of the digital advertising landscape.

Qualifications:

  • Bachelor's degree with a minimum of 2 years of relevant experience in programmatic buying/selling and data analysis.
  • Strong understanding of the digital advertising ecosystem, particularly in programmatic operations, with experience in leading platforms.
  • Exceptional attention to detail and organizational skills.
  • Collaborative mindset with a positive attitude.
  • Strong analytical abilities and problem-solving skills.
  • Ability to manage and exceed client expectations effectively.
  • Excellent interpersonal communication skills, with daily interactions with key stakeholders.
  • Proficient written and verbal communication skills.
  • Comfortable in a fast-paced and evolving online advertising environment.
  • Commitment to operational excellence and efficiency.
  • A strong team player.

Additional Competencies:

  • Adaptable to change and open to new information.
  • Self-aware and committed to personal development.
  • Exhibits integrity and ethical behavior in all interactions.
  • Respects and considers the diverse needs and feelings of colleagues and partners.
  • Reliable in completing projects on time and learning from mistakes.
  • Capable of identifying and analyzing problems effectively.
  • Ability to balance timely solutions with quality outcomes.
  • Strong analytical skills, utilizing relevant metrics.
  • Clear and organized communication of ideas and facts.
  • Sound business judgment in decision-making.

The salary range for this position is competitive and based on various factors including education, experience, and performance metrics.

We are committed to creating an inclusive and accessible experience for all candidates.

#LI-CH1

#Tripadvisor

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