Lead Media Insights Analyst

2 weeks ago

New York, New York, United States Zenith Full time
Job Overview

Company Overview:
Zenith is a comprehensive media agency with expertise spanning various channels and disciplines. As a member of Publicis Media, recognized as the top media buying network in the Americas and second globally, Zenith focuses on delivering measurable business outcomes rather than just media metrics. Our commitment is to maximize value for our clients and our agency through strategic media investments.

Position Summary:

At Zenith, we value diversity in our team. Successful candidates in the Analytics department typically possess a strong interest in innovative technology and media, adopt a data-centric approach to decision-making, and are eager to share their insights positively. We seek individuals with a solid background in media analytics, particularly in the digital realm, who can transform data into compelling narratives.

Key Responsibilities:

As a Senior Analyst, you will be integral to the Analytics team. Your role will involve:

  • Extracting and organizing data from various sources to generate actionable insights.
  • Creating insightful presentations and reports that effectively communicate findings to clients.
  • Collaborating closely with your Manager to refine data handling techniques and enhance storytelling skills.
Qualifications:

To be considered for this role, candidates should possess:

  • A B.A. or B.S. degree, preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising, or a related field.
  • A minimum of 2 years of experience working with large datasets or performing quantitative analysis.
  • Experience in an agency setting is highly desirable.
  • Familiarity with the Digital Media and Marketing/Advertising sectors is preferred.
  • Proficiency in programming languages such as Python and R.
  • Experience with relational databases and SQL.
  • Strong communication skills, both verbal and written.
  • Comfort in presenting findings to small groups or over the phone.
  • Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.
  • A client-focused mindset, with the ability to translate needs into effective solutions.
  • Knowledge of digital media metrics (e.g., Impressions, Clicks, CTR, CPM).
  • Familiarity with visualization tools like Tableau and Power BI.
  • Advanced Excel skills, including the use of macros, complex formulas, and pivot tables.

Note: All information will be kept confidential in accordance with EEO guidelines.

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