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Media Data Analyst, Performance Insights
2 months ago
We are seeking a highly motivated and detail-oriented Data Analyst to join our Analytics Team at Havas Media Group North America. As a Data Analyst, you will play a key role in supporting senior members of the Analytics team and client account teams to define new measures, metrics, and processes to enable tracking, measurement, reporting, and analysis across all channels.
Key Responsibilities- Work with the Digital media teams to develop measurement action plans for online media campaigns.
- Deliver tracking analysis and reports to support client campaigns and programs, creative and recommended solutions.
- Develop tracking and reporting requirements, particularly web analytics.
- Contribute to increasing the level of innovation in data, analytics, and CRM at the agency.
- Provide assistance on projects including design, interpreting results, and synthesizing recommendations.
- Generate regular reports to gauge the effectiveness of online search, display advertising campaigns on the site/engine, placement/keyword, and creative levels.
- Monitor and analyze media campaign performance.
- Analyze website behavior using web analytics tools to determine areas of site improvement.
- Contribute to the company's knowledge base by creating and sharing case studies, POVs, and seminar/conference summaries.
- 0-2 years of online media and campaign measurement experience or business experience working in an account services industry such as Management Consulting, Marketing, Advertising, Interactive Consulting, or finance.
- Undergraduate degree; relevant courses or field of study preferred (e.g., Marketing, Business, Finance, Statistics, or Economics).
- Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing, and interpretation capabilities.
- Excellent organizational and communication skills.
- Strong working knowledge of MS Office, particularly Excel.
- Understanding of online advertising planning, buying, and performance metrics is a plus.
- Experience with website analytics tools such as Omniture and Google Analytics is a plus.
- Ethics and values consistent with Havas Media's high standards.
Havas Media Group North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media the media channels, moments, and brands that really move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.
Our global mission to make a meaningful difference starts at home because we can't grow if our people can't grow. It's this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients, to the inclusive programs across agencies that prioritize our people's needs and the needs of our community.
We are part of Havas Group, owned by Vivendi, one of the world's largest integrated content, media, and communications groups. Globally, we are home to more than 10,000 specialists across 150 countries worldwide, with 69 Villages. Our North American clients include Puma, Titleist, Swarovski, Fidelity Investments, Keurig Dr. Pepper, Dolce & Gabbana, Sanofi, and many others.
