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Manager of Media Insights and Analytics

2 months ago

New York, New York, United States Spark Foundry Full time
Job Overview

Position Summary:

The Media Analytics Manager plays a crucial role in driving strategic insights and analytical thinking within the organization. This position is responsible for delivering analytics-driven insights that inform the development of media and communication strategies.

Key Responsibilities:

  • Collaborate with the Associate Media Director to create and implement analytical strategies aimed at enhancing the effectiveness of communication initiatives.
  • Conduct in-depth analyses to support outcomes, drawing meaningful conclusions and implications.
  • Oversee and guide Analysts, fostering their professional growth and analytical skills.
  • Instruct Analysts in ongoing analysis to ensure timely adjustments and optimizations of campaigns.
  • Establish and maintain a structured reporting system utilizing SQL or similar technologies.
  • Interpret dashboard data and provide actionable recommendations based on Marketing Mix Modeling (MMM) findings or other statistical evaluations to inform media planning and buying decisions.
  • Engage with cross-functional teams daily to plan, execute, and analyze various projects.
  • Assist in the agency's new business initiatives as needed.

Qualifications:

  • 3-5 years of experience in analytics within marketing sciences at a media agency, market research firm, consulting company, or in-house at a brand.
  • Proficient understanding of databases and SQL is preferred.
  • Familiarity with media and website measurement technologies, including ad serving platforms and website analytics software.
  • Data visualization skills are desirable (e.g., Tableau, Datorama, PowerBI).
  • Background in quantitative fields such as Statistics, Social Sciences, Economics, or Quantitative Marketing is preferred.
  • Strong analytical capabilities, with the ability to analyze raw data, draw insights, and formulate actionable recommendations.
  • Experience in analyzing large datasets.
  • Excellent presentation skills.
  • Proven ability to convey complex technical concepts to a diverse audience of stakeholders.

Additional Information:

This position operates in a hybrid model, requiring three days in the office each week. All personal information will be kept confidential in accordance with EEO guidelines.

Compensation Range: $81,500-$128,000 annually. This range reflects the company's anticipated pay for this role at the time of posting, subject to adjustments based on the applicant's skills, qualifications, and experience.