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Manager of Media Insights

2 months ago

New York, New York, United States Spark Foundry Full time
Job Description

Company Overview:

Spark Foundry is a leading global media agency dedicated to enhancing brand engagement through innovative strategies. Our mission is to drive HEAT – Higher Engagement, Affinity, and Transactions – for our clients. By merging solid media principles with bold innovation, we capture consumer attention and foster brand loyalty.

With a unique blend of startup agility and the robust capabilities of Publicis Media, Spark Foundry offers unparalleled service to a diverse array of esteemed brands. Our approach combines boutique-level insights with the extensive reach of a global powerhouse, empowering both emerging and established brands to thrive in competitive markets.

Our inclusive culture values diverse perspectives, making Spark a sought-after destination for top talent. We prioritize holistic professional development, ensuring our team is equipped to tackle contemporary challenges while building rewarding careers.

Position Overview:

The Media Analytics Manager plays a pivotal role in delivering strategic insights and analytics-driven recommendations to shape media and communication strategies. This position demands a blend of strategic foresight and tactical execution, with a strong emphasis on data analysis and problem-solving capabilities.

Key responsibilities include:

  • Collaborating with the Associate Media Director to design and implement analytical frameworks that enhance communication effectiveness.
  • Conducting in-depth analyses to derive actionable insights and implications.
  • Overseeing and mentoring junior analysts to foster skill development.
  • Guiding analysts in continuous evaluation to optimize campaign performance.
  • Creating and maintaining structured reporting systems, preferably SQL-based.
  • Interpreting dashboard data and providing strategic recommendations based on statistical analyses.
  • Engaging with cross-functional teams daily to plan, execute, and assess projects.
  • Assisting in the agency's new business initiatives as needed.

Qualifications:

  • 3-5 years of experience in analytics within marketing sciences at a media agency, market research firm, or brand.
  • Proficiency in database management and SQL is preferred.
  • Familiarity with media and website measurement tools.
  • Experience with data visualization tools (e.g., Tableau, Datorama, PowerBI) is advantageous.
  • Background in quantitative fields such as Statistics, Social Sciences, or Economics is preferred.
  • Strong analytical skills with the ability to interpret raw data and formulate actionable strategies.
  • Experience in handling large datasets.
  • Excellent presentation and communication skills, capable of conveying complex concepts to a diverse audience.

Additional Information:

This role is hybrid, requiring a mix of in-office and remote work. All information will be kept confidential in accordance with EEO guidelines.

Compensation Range: $81,500-$128,000 annually. This range reflects the company's expectations for this position, subject to adjustment based on the applicant's qualifications and experience.