Digital Media Analyst

4 days ago

New York, New York, United States Starcom Full time
Job Summary

We are seeking a highly motivated and detail-oriented Digital Media Analyst to join our team at Starcom. As a Digital Media Analyst, you will be responsible for analyzing and optimizing paid social media campaigns to drive business results.

Key Responsibilities
  • Develop and implement innovative strategies to meet and exceed client business objectives
  • Optimize, implement, and analyze paid social marketing activities to drive campaign effectiveness
  • Support the execution of customer, media, brand, and market research to produce unique insights and opportunities
  • Partner with the Paid Social Manager to drive strategic social expertise within the team
  • Report on key metrics for campaign effectiveness and develop key findings for optimization
  • Foster strong relationships with internal teams and client groups
Requirements
  • Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
  • 6+ months of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Facebook, Twitter, etc.)
  • Digital media operations experience preferred
  • Strong analytical thinking and mathematical skills and an ability to manage data
  • Experience with Facebook and Twitter Ads platform or 3rd Party API technology
  • Understanding of Search PPC and digital display advertising
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong organizational and communication skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
What We Offer
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere
  • Business Resource Groups that support multiple affinities and alliances

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