Regional Marketing Coordinator

2 weeks ago

Columbus, Ohio, United States McNaughton-McKay Full time

Company Overview: Join a leading organization that plays a vital role in supporting American manufacturing. As part of our team, you will engage with key sectors including automotive, plastics, food, beverage, and aerospace, while enjoying the benefits of employee ownership through our Employee Stock Ownership Plan (ESOP).

Position Summary: The Regional Marketing Coordinator is essential in implementing localized marketing initiatives and fostering robust relationships with the sales team, vendors, customers, and the community to enhance business growth in designated areas.

Key Responsibilities:

  • Engage in sales and engineering discussions to align marketing efforts with team objectives.
  • Collaborate with the sales team to organize and execute local events aimed at strengthening connections with suppliers and customers.
  • Design and oversee regional marketing campaigns that drive lead generation and support sales objectives.
  • Work with suppliers and partners to craft marketing strategies that highlight their offerings.
  • Manage the procurement of promotional materials and merchandise to bolster marketing activities.
  • Keep the local marketing calendar updated to ensure timely execution of initiatives.
  • Take charge of local marketing campaigns, including management of checklists, approval processes, and message updates.
  • Gather feedback from the sales team regarding leads generated and tracked through the system.
  • Coordinate marketing summit events and implement strategies developed by the Vendor Relations team.
  • Prepare and present performance reports on local marketing efforts to the sales team, facilitating data-driven decision-making.
  • Assist sales management in developing strategic presentations and materials for client meetings.
  • Collaborate with the marketing operations team to enhance website content, ensuring alignment with local marketing strategies.
  • Work closely with sales management to ensure effective planning and utilization of regional supplier co-op funds.
  • Partner with the marketing operations team to create campaign assets within the marketing platform.
  • Perform additional duties as assigned.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related discipline.
  • A minimum of 4 years of experience in field marketing or a similar role.
  • Demonstrated ability to work independently and take initiative in driving projects forward.
  • Strong communication and interpersonal skills.
  • Proficiency in marketing software and tools, including Salesforce Marketing Cloud and Adobe Creative Cloud.
  • Self-motivated with the capability to collaborate effectively within a team.

Equal Opportunity Employer: We are committed to creating a diverse environment and are proud to be an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

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