Head of Healthcare Advertising Strategy

5 days ago

New York, New York, United States MiQ Digital Full time
Job Title: Head of Healthcare Advertising Strategy

We are seeking a highly experienced and skilled professional to lead our healthcare advertising strategy. As the Head of Healthcare Advertising Strategy, you will be responsible for driving advertising revenue growth with healthcare and pharma marketers by ensuring the full MiQ offering is tailored to meet the unique challenges of media clients in the healthcare industry.

Key Responsibilities:
  • Develop and execute a comprehensive strategy to drive advertising growth and profitability within the healthcare vertical, aligning with the overall objectives of the company.
  • Build and nurture strong media relationships with healthcare clients, understanding their business goals, challenges, and unique advertising needs.
  • Partner with national sales or serve as the primary point of contact for key accounts, collaborating closely with clients to develop customized advertising solutions that drive measurable results.
  • Identify emerging trends, market opportunities, and competitive threats within the healthcare sector, and formulate advertising strategies to capitalize on them.
  • Stay expertly versed in healthcare compliance and privacy, working with MiQ legal to ensure best-in-class practices, collateral, and education are available to teams and clients.
  • Work closely with cross-functional teams to develop new programmatic advertising products, services, and solutions tailored to the needs of healthcare clients.
  • Nurture relationships with data, measurement, tech, and supply partners with unique strength in healthcare to develop custom, and first-to-market product offerings for brands.
  • Leverage insights from data analytics, market research, and industry knowledge to continuously improve and innovate our healthcare offerings.
  • Be a lead voice at industry advertising conferences, write thought leadership, help shape marketing activations in the healthcare vertical.
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness and impact of healthcare advertising campaigns.
  • Monitor campaign performance, analyze data, and identify opportunities for optimization and improvement to ensure maximum ROI for clients.
  • Leverage go-to-market teams to promote, position, and train internal commercial teams on MiQ's healthcare offering and the unique needs of vertical marketers.
  • Stay updated on healthcare advertising industry trends, competitive landscape, and emerging technologies to identify opportunities and potential threats.
Requirements:
  • Proven track record of at least 10 years in sales, biz dev, or strategic partnership development and management within the media, advertising, and Ad Tech industries.
  • Strong network and existing relationships with key players in the Ad Tech ecosystem on both the buy and sell side.
  • Deep understanding of the healthcare advertising industry landscape, including regulatory requirements, market dynamics, and consumer behavior trends.
  • Experience across DTC.
  • Exceptional negotiation and communication skills, with the ability to influence at the executive level.
  • Strong collaborative nature and ability to work across the gray with multiple business partners.
  • Highly self-aware, analytical, and committed to continuous self-development.
  • Advanced understanding of programmatic and a strong sense of the Ad Tech industry at-large.
  • Bachelor's degree in Business, Marketing, or a related field; MBA preferred.

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