Digital Marketing Director

4 weeks ago

Needham MA USA, United States SharkNinja Full time

Job Summary: We are seeking a highly skilled Digital Marketing Director to lead our paid digital marketing initiatives across multiple channels, including paid search, social, display, and programmatic advertising. The ideal candidate will have a strong background in digital marketing, with expertise in Google Ads, Facebook Ads, and other paid media platforms.

Key Responsibilities:

  • Develop and execute comprehensive paid digital marketing strategies to drive customer acquisition and revenue growth.
  • Manage performance across paid search, display, social, programmatic, and other paid media channels, ensuring alignment with SharkNinja's overall marketing objectives.
  • Lead the paid media budgeting, forecasting, and optimization process to maximize ROI.
  • Leverage data and insights to inform campaign strategy, targeting, and optimization, ensuring continuous improvement in campaign performance.
  • Collaborate with internal teams and external agencies to ensure timely execution of campaigns, and track KPIs to measure campaign success.

Requirements:

  • 8+ years of experience in digital paid marketing, with a focus on e-commerce or consumer products.
  • Expertise in Google Ads, Facebook Ads, DSPs, and other paid media platforms.
  • Strong analytical skills and experience with marketing analytics tools.

About SharkNinja: At SharkNinja, we value diversity, equity, and inclusion in our global success. We support all associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. Our unique mindset is built on being rarely satisfied, making progress over perfection, and delivering something great.

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