Marketing Director
3 weeks ago
About the Role:
At Lutheran Senior Services, we are seeking a highly skilled Marketing Director to join our Marketing and Communications department. As a key member of our team, you will be responsible for developing and executing strategic marketing plans that drive positive results for our marketing pipeline and overall goals.
Key Responsibilities:
* Develop trusted advisor relationships with team members, stakeholders, and executive sponsors, becoming a subject matter expert for the assigned areas of business.
* Lead meetings around current projects and tactics, share reporting from various sources, and solicit feedback.
* Facilitate discussion and the creation of projects between all stakeholders and the Marketing and Communication Team.
* Create concepts and copy for digital and print materials, working alongside the design team on the creation of new and revised pieces.
* Ensure the timely and successful delivery of marketing plans and pieces.
* Clearly communicate the progress of monthly/quarterly initiatives to stakeholders.
* Strategize alongside teams to plan and execute events, including lead-generating and referral events.
* Secure contracts and placements as needed with media outlets and vendors, including local newspapers and magazines, outdoor advertisement, and digital placements.
* Communicate and support projects that utilize third-party vendors for photography, videography, and production alongside Marketing and Communications team members.
* Assist in creating marketing budgets and making adaptations throughout the year based on marketing and sales needs.
Requirements:
* Bachelor's Degree with emphasis in marketing.
* Preferred 5+ years of experience in sales and/or marketing.
* Leading with innovation, creativity, and organization with marketing strategies that utilize best practices.
* Ability to work collaboratively.
* Managing multiple projects and deadlines with sharp attention to detail.
* Excellent speaking, writing, and presentation skills alongside interpersonal skills.
* Knowledge of print and digital methods, including website development, SEO, PPC, and SEM, as well as integration of marketing activities with CRM and MAP software.
* Proficient with project management systems and the Microsoft suite (Word, Excel, PowerPoint).
Working Conditions:
The physical activities, demands, and working environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties and responsibilities.
Additional Information:
N/A
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