Marketing Director
4 weeks ago
Marketing Manager Job Description
PRTNR Recruiting, Inc. is seeking a highly skilled Marketing Manager to lead our comprehensive marketing efforts. The ideal candidate will have a proven track record of developing and implementing effective marketing strategies, creating and managing the annual marketing budget, and ensuring efficient allocation of resources.
Key Responsibilities:
- Brand Development: Formulate and implement brand strategies to enhance our market presence.
- Market Research: Conduct thorough research on competitors and market trends to inform marketing strategies.
- Online Presence: Manage and enhance our social media pages and marketing websites.
- Business Opportunities: Identify and create new business opportunities through innovative marketing approaches.
- Adaptability: Adjust marketing plans based on customer trends, preferences, and emerging market dynamics.
- Collaboration: Coordinate with operations and sales departments to align marketing efforts with overall company objectives.
- Partnerships: Regularly meet with marketing partners and vendors to foster collaborative relationships.
- Event Management: Plan and organize events, webinars, and conferences related to marketing efforts and product sales.
- Campaign Execution: Conduct marketing campaigns using selected key performance indicators (KPIs) to measure and improve effectiveness.
- Digital Marketing Collaboration: Liaise with the Digital Marketing Director to ensure seamless integration and success of digital campaigns.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Proven experience in a senior marketing role within the fashion industry.
- Strong leadership and team management skills.
- Excellent analytical and strategic thinking abilities.
- Demonstrated success in developing and executing effective marketing campaigns.
- Proficiency in digital marketing tools and platforms.
- Exceptional communication and interpersonal skills.
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