Digital Merchandising Manager

4 weeks ago

Needham, United States SharkNinja Full time
Job Description

We are seeking a highly skilled Digital Merchandising Manager to join our team at SharkNinja. As a key member of our e-commerce team, you will be responsible for developing and executing a cohesive digital merchandising strategy that drives sales and enhances our brand's digital presence.

Key Responsibilities:
  • Multi-Experience Digital Strategy: Develop and implement a digital merchandising strategy that provides a seamless and engaging experience across multiple digital channels, including web, mobile apps, and social media platforms.
  • Omnichannel Product Merchandising: Curate and manage product assortments and merchandising tactics across different digital channels to ensure consistency in product availability, pricing, and promotion.
  • Customer Experience Optimization: Continuously optimize the digital shopping experience across multiple channels, focusing on personalization, ease of navigation, and reducing friction in the buying process.
  • Cross-Functional Collaboration: Work closely with the marketing, IT, and product development teams to ensure that digital merchandising efforts are aligned with broader marketing campaigns, technical capabilities, and product strategies.
  • Data-Driven Decision-Making: Use web analytics, sales data, and customer feedback to analyze the performance of digital merchandising strategies across various platforms and make data-driven decisions for continuous improvement.

Requirements:

  • Bachelor's degree in Business, Marketing, Digital Commerce, or a related field; an MBA or advanced degree is a plus.
  • 5-7+ years of experience in digital merchandising, e-commerce, or omnichannel retail, with a focus on consumer goods.
  • Expertise in managing digital merchandising strategies across multiple channels, including web, mobile apps, and social media.
  • Experience in consumer goods or fast-moving consumer goods (FMCG) industries, with a solid understanding of consumer behavior, product life cycles, and market trends.
  • Strong analytical skills and experience with data-driven decision-making, including proficiency in web analytics tools (Google Analytics, Adobe Analytics, etc.).
  • Familiarity with e-commerce platforms, content management systems (CMS), and personalization technologies.
  • Excellent project management skills with the ability to manage multiple initiatives across cross-functional teams.

Skills:

  • Expertise in multi-channel digital merchandising and e-commerce
  • Strong understanding of customer journey mapping and experience optimization
  • Proficiency in web analytics and data interpretation
  • Knowledge of digital marketing principles (SEO, SEM, social media)
  • Experience with content management systems (CMS) and product information management (PIM) tools
  • Leadership and team management skills

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