Digital Strategy Director

2 hours ago

St Louis MO USA, United States Abstrakt Marketing Group Full time
Director of Digital Strategy

Abstrakt Marketing Group is seeking a visionary leader to drive digital strategies for our enterprise brands. As the Director of Digital Strategy, you will be responsible for developing and executing comprehensive digital plans that drive business growth and customer engagement.

Key Responsibilities:
  • Strategic Leadership: Develop and evolve unique digital strategies and methodologies for multiple enterprise brands.
  • Resource Management: Optimize and manage internal and external resources to execute digital strategies effectively.
  • Digital Process Evolution: Lead the strategic planning and execution of digital initiatives, including user experience, feature mapping, and conversion optimization.
  • Research and Insights: Conduct and lead qualitative and quantitative research to inform digital strategies and customer journey definitions.
  • SEO and Content Strategy: Implement best practices in SEO to drive content strategy and develop comprehensive website technology roadmaps.
  • Performance Monitoring: Continuously monitor traffic, funnel conversion, page performance metrics, and ROI to deliver improved performance.
  • Testing and Innovation: Drive performance through continual testing of new strategies, including segmentation, messaging, navigation, design, and content.
  • Cross-Functional Collaboration: Collaborate effectively across a large cross-functional team, including product marketing, lifecycle marketing, paid media, analytics, design, engineering, and customer success.
  • Strategic Partner Relationships: Create and maintain strategic partnerships with external developers, media, and design partners.
  • Training and Development: Lead and enhance the digital process, training and guiding the marketing team to ensure continuous improvement.
  • Customer Experience Design: Design and develop end-to-end customer experiences for new product launches and feature updates.
  • SEO & CRO Programs: Own and implement SEO and CRO programs to meet new customer growth and ROI targets.
  • Organizational Leadership: Take on group development responsibilities, including coaching team members, managing reporting processes, and building a strong digital community and culture.
Requirements:
  • Experience: 10+ years of comprehensive experience in digital strategy with a proven track record of success.
  • Leadership: 7+ years of management experience, including leading high-performing teams.
  • Technical Proficiency: Expertise with Google Analytics, SEMRush, and leading CMS platforms (e.g., WordPress, Sitecore, Adobe).
  • Analytical Skills: Strong analytical skills with experience in data-driven environments.
  • Communication Skills: Exceptional written and verbal communication skills, including the ability to deliver compelling presentations.
  • Adaptability: High degree of flexibility to adapt to changing market conditions and business needs.
  • Organizational Skills: Excellent organizational skills with a strong attention to detail and urgency.
  • Collaboration: Ability to work well in a team environment and maintain adherence to company policies and procedures.
  • Positive Attitude: Maintain a positive and proactive attitude with a strong work ethic and high attendance.
Preferred Requirements:
  • Education: Bachelor's degree in business, marketing, or a related field.
  • Advanced Experience: 4+ years of leadership experience or training/coaching high-performing employees.
  • Technical Skills: Highly proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and various online visibility tools.

Salary: $90,000 - $150,000

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