Lead Creative Copywriter

2 weeks ago

Tustin, California, United States VeSync Full time

Company Overview:

VeSync is a dynamic portfolio company encompassing various brands that specialize in health and wellness products. You may already be familiar with our renowned brands such as Levoit and COSORI, known for their innovative air purifiers and air fryers that promote healthy living.

As a youthful and vibrant organization, we have experienced remarkable growth and success. Our team is expanding, and we are seeking talented individuals who are driven and passionate about making a difference in the industry. Our achievements have garnered recognition from prestigious organizations such as CES Innovation, iF Design, IGA, and Red Dot, highlighting our commitment to excellence.

We value collaboration and ownership within our teams. Our members are not only skilled but also approachable and eager to learn from one another. If you possess a down-to-earth attitude and can engage in meaningful conversations, you might find this environment to be a perfect match for your talents.

Position Summary:

VeSync is in search of a Senior Copywriter to infuse creativity and vibrancy into our digital, print, and packaging content.

This role is part of the Content Writing team, where you will collaborate with fellow Copywriters, Technical Writers, and Copy Editors to uphold copy standards, enhance content quality, and maintain the unique voice of each brand. The ideal candidate will be adept at producing a diverse array of content efficiently while adhering to tight deadlines.

Key Responsibilities:

  • Craft clear, persuasive, and original copy for various formats, including product descriptions, website content, emails, blogs, video scripts, user manuals, print materials, packaging, social media, and visual assets.
  • Employ innovative thinking to develop engaging and memorable content.
  • Work alongside the Content Manager to execute content strategies that align with brand goals and resonate with target audiences.
  • Generate creative ideas for marketing campaigns and content initiatives that enhance engagement and drive conversions.
  • Ensure a consistent brand voice across all content, reflecting our wellness-oriented values and messaging.
  • Review and refine content for clarity, accuracy, and adherence to style guidelines, ensuring high-quality and error-free output.
  • Collaborate closely with the Content Manager, designers, marketers, and other team members to integrate copy with visual elements and overall campaign strategies.
  • Maintain creativity and attention to detail in a fast-paced environment, ensuring grammatical accuracy and user-friendly content.

Qualifications:

  • 4-5 years of experience in copywriting, with a robust portfolio demonstrating a range of marketing content.
  • Proven ability to create copy that drives audience engagement.
  • Exceptional creative writing skills, capable of producing compelling and original content that resonates with diverse audiences.
  • Experience in agency or in-house marketing/creative teams.
  • Familiarity with the wellness industry is advantageous, along with a passion for wellness and an understanding of industry trends and language.
  • Excellent verbal and written communication skills, with a keen eye for detail.
  • Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
  • Ability to thrive in a fast-paced and diverse work environment with multiple high-priority projects.

Benefits:

  • Comprehensive Medical/Dental/Vision coverage for employees and their families.
  • 401K plan with a 4% employer match and immediate vesting.
  • Generous sick leave, vacation time, and paid holidays.
  • Life and disability insurance options.
  • Critical illness and accident insurance coverage.
  • Healthcare and dependent care flexible spending accounts.
  • Travel assistance and employee assistance programs.
  • Gym and wellness membership options.
  • Pet insurance and a fully stocked kitchen.

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