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Innovative Marketing Lead

2 months ago

Tustin, California, United States VeSync Full time

Innovative Marketing Lead – Pawsync

About the Company:

VeSync is a dynamic organization with a diverse portfolio of brands focused on health and wellness products. Our offerings include popular items like air purifiers and air fryers that promote a healthier lifestyle.

As a rapidly growing company, we pride ourselves on our energetic culture and our commitment to excellence. Our team is composed of intelligent and dedicated individuals who take pride in their work while fostering a collaborative environment. If you are approachable and enjoy engaging with others, you may find this role to be a great match.

The Opportunity:

We are at the forefront of transforming pet care through innovative technology. As part of the VeSync family, we are dedicated to developing advanced solutions that enhance the well-being of pets and strengthen the bond between pets and their owners. We are seeking a Creative Marketing Lead who is ready to think creatively and contribute fresh ideas to our marketing initiatives. This role will serve as a crucial link between strategy and execution, ensuring that our creative outputs are visually striking while also being strategically aligned and performance-oriented.

Key Responsibilities:

  1. Creative Direction & Strategy: Spearhead the creation and implementation of innovative concepts for marketing initiatives, ensuring they align with brand strategy, target demographics, and performance objectives.
  2. Insight-Driven Creativity: Utilize market research, consumer insights, and performance metrics to guide creative choices and enhance campaign effectiveness.
  3. Collaborative Engagement: Work alongside digital marketing, product marketing, and design teams to ensure cohesive integration of creative materials across all platforms.

What You Will Do at VeSync:

Creative Direction & Strategy:

  • Develop and oversee creative concepts for marketing initiatives across multiple channels, including digital, social media, print, and experiential.
  • Collaborate with copywriters, designers, and video producers to create high-quality, engaging content that resonates with our audience.
  • Ensure that all creative materials adhere to brand guidelines and messaging strategies.
  • Manage the production of various marketing assets, including digital ads, print collateral, website content, videos, and social media graphics.

Insight-Driven Creativity:

  • Employ market research and consumer insights to inform creative strategies and improve campaign performance.
  • Conduct testing and evaluations to assess the impact of creative variations on key performance indicators.
  • Continuously analyze campaign performance and provide data-driven recommendations for enhancements.
  • Collaborate with analytics teams to assess the effectiveness of creative assets and campaigns.

Collaborative Engagement:

  • Partner with digital marketing to ensure the seamless integration of creative assets across all channels.
  • Work with product marketing to devise creative strategies that support product launches and encourage adoption.
  • Engage closely with the design team to maintain brand consistency and elevate the visual identity of Pawsync.

Qualifications:

  • Bachelor's degree in Design, Marketing, Business, Communications, or a related field.
  • 5+ years of experience in a creative marketing or advertising role, with a proven history of successful campaign development and execution.
  • Experience in consumer products or related industries.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Strong understanding of marketing strategy, consumer behavior, and data analysis.
  • Excellent communication and teamwork skills, with the ability to inspire and lead cross-functional teams.
  • A portfolio showcasing your creative work and ability to translate insights into compelling visuals and messaging.
  • Exceptional project management skills, with the capacity to prioritize tasks and manage multiple projects effectively.