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Vice President of Product Marketing

2 months ago

Atlanta, Georgia, United States augmentjobs Full time
Job Overview

Position: Vice President of Product Marketing
Company: Augmentjobs
Compensation: $250,000 to $320,000
Experience Required: 15+ years

Role Summary:

As the Vice President of Product Marketing at Augmentjobs, you will play a pivotal role in defining and executing our product marketing strategies. You will lead a team of skilled product marketing professionals, spearhead the go-to-market initiatives, and work in close collaboration with product management, sales, and other key departments to ensure the effective launch and positioning of our offerings. Your leadership will be essential in enhancing our brand visibility, driving market expansion, and fulfilling business goals.

Key Responsibilities:

  • Strategic Direction: Formulate and implement comprehensive product marketing strategies that align with Augmentjobs' objectives and market opportunities. Identify significant market trends and customer requirements to enhance product positioning and differentiation.
  • Team Leadership: Guide, mentor, and oversee a high-performing team of product marketers. Cultivate a collaborative and innovative team culture to ensure the successful execution of marketing strategies.
  • Market Launch Strategy: Develop and execute go-to-market plans for new product introductions and enhancements. Collaborate with cross-functional teams to synchronize product launches, marketing initiatives, and sales support efforts.
  • Market Research: Conduct thorough market research and competitive analysis to gain insights into market dynamics, customer preferences, and the competitive landscape. Utilize findings to shape marketing strategies and product positioning.
  • Product Messaging: Create and refine product messaging, positioning, and value propositions that resonate with target audiences. Ensure uniformity across all marketing communications and materials.
  • Cross-Department Collaboration: Work alongside product management, sales, and customer success teams to ensure alignment on product features, benefits, and customer insights. Equip sales teams with training, tools, and resources to enhance product adoption and revenue generation.
  • Performance Tracking: Establish key performance indicators (KPIs) and monitor the effectiveness of marketing initiatives. Analyze data and metrics to evaluate campaign performance, return on investment (ROI), and impact on business objectives.
  • Budget Oversight: Manage the product marketing budget, allocate resources efficiently, and ensure cost-effective execution of marketing programs.
  • Industry Representation: Represent Augmentjobs at industry events, conferences, and forums. Stay informed about industry trends and best practices to bring innovative ideas and strategies to the team.

Required Qualifications:

  • Experience: 15+ years in product marketing, with a proven history of leading successful marketing strategies and campaigns. Experience in a senior leadership capacity is crucial.
  • Education: Bachelor's degree in Marketing, Business, or a related field. An MBA or advanced degree is preferred.
  • Strategic Acumen: Strong strategic and analytical capabilities, with the ability to develop and implement complex marketing plans. Proven ability to translate market insights into actionable strategies.
  • Leadership Skills: Demonstrated leadership and management abilities, with experience in building and leading high-performing teams. Ability to inspire and motivate team members to achieve objectives.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to craft compelling messaging and present ideas to various stakeholders.
  • Collaborative Spirit: Strong interpersonal skills and the ability to work effectively with cross-functional teams. Experience in collaborating with product management, sales, and other departments.
  • Market Insight: Deep understanding of market dynamics, customer needs, and competitive landscape. Familiarity with the latest trends and best practices in product marketing.
  • Analytical Proficiency: Expertise in analyzing data and metrics to assess campaign performance and make data-driven decisions. Experience with marketing analytics tools is advantageous.
  • Budget Management: Experience in managing marketing budgets and resources effectively.

Preferred Qualifications:

  • Experience in the technology or SaaS sector.
  • Proven success in driving product adoption and revenue growth.
  • Experience with international markets and global product launches.

If you are an experienced product marketing leader with a passion for driving business growth and executing high-impact marketing strategies, we encourage you to consider this opportunity to make a significant contribution at Augmentjobs.