Vice President for Public Relations and Marketing Communications

4 days ago

Atlanta, Georgia, United States InsideHigherEd Full time
Job Title: Vice President for Public Relations and Marketing Communications

Georgia State University seeks a visionary leader to serve as its next Vice President for Public Relations and Marketing Communications. This role requires a compelling storyteller who can articulate the university's impressive success and distinctive identity to develop strategies that powerfully communicate the institution's brand and value proposition.

About the Role

The Vice President will bring a diverse background of experiences across communications, marketing, technology, media, and crisis communications. The ideal candidate must exhibit exceptional leadership qualities, a strong dedication to the university's mission, vision, and values, and the experience, creativity, and innovation to enact a bold marketing/communications plan to propel the university to greater levels of visibility and recognition.

Responsibilities
  • Lead and develop a broad range of communications, public relations, and marketing initiatives in a complex environment
  • Develop and implement a comprehensive marketing/communications plan to enhance the university's brand and value proposition
  • Collaborate with senior leadership to advance the university's strategic goals and objectives
  • Provide strategic guidance and oversight to ensure effective communication of the university's mission, vision, and values
  • Develop and maintain relationships with key stakeholders, including faculty, staff, students, alumni, and external partners
Requirements

The Vice President must have a record of progressive leadership and supervisory experience in marketing/communications in education, non-profit, government, or industry. Demonstrated success in leading, developing, and implementing a broad range of communications, public relations, and marketing initiatives in a complex environment is required, as is a bachelor's degree. Prior experience in higher education, particularly in an urban, public, multi-campus institution, is preferred as is an understanding of emerging trends and expertise in digital marketing.

What We Offer

Georgia State University offers a dynamic and inclusive work environment, competitive compensation and benefits package, and opportunities for professional growth and development. The university is an equal opportunity employer and welcomes applications from diverse candidates.

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