Marketing Technology Vice President
2 weeks ago
We are seeking an experienced and strategic leader to drive our full-funnel MarTech roadmap and digital marketing efforts. This role is critical for bringing our future digital customer experience to life, evolving our approach to marketing automation, and creating a connected ecosystem across the customer journey.
Key Responsibilities:- Develop and manage a comprehensive, multi-year MarTech roadmap in close partnership with IT/IO to enhance the digital customer experience, drive automation, and ensure a connected ecosystem of platforms and data across the customer journey.
- Identify and ensure seamless integration of tools and platforms to elevate operations, support customer experience, and drive data-driven decision-making.
- Design and deliver a digital marketing strategy that aligns with business goals and drives customer engagement. Manage channels (website, portal, email, and apps), platforms, tactics (SEO/SEM), and partners to optimize performance throughout the customer journey.
- Define and track key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and MarTech implementations throughout the funnel.
- Develop and maintain digital marketing compliance in partnership with IT/IO/Enterprise/Legal and implement strategies to manage and respect customer preferences, enabling personalized and relevant communications.
- Stay updated on industry trends and emerging technologies to continuously improve digital marketing and MarTech strategies throughout the funnel.
- Develop and execute on an SEO and PPC global strategic plan.
- Bachelor's degree in marketing, information technology, or a related field; advanced degree preferred.
- Minimum of 10 years of experience in digital marketing transformation and marketing technology.
- Exceptional analytical skills and attention to detail.
- Experience building and scaling cross-functional programs from concept to completion.
- Experience with Dynamics 365, Power BI, Google Analytics, App Insights, various website platforms, content management systems, SEO, SEM, and attribution models.
We offer a comprehensive benefits package, including health benefits, financial benefits, mental health and wellness support, and more. For more information, please visit our website.
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