Marketing Vice President, Brand Strategy
4 weeks ago
Marketing Leadership Opportunity
Otelier is seeking a seasoned Marketing Vice President to lead our brand strategy and drive demand generation.
Key Responsibilities:
- Develop and execute go-to-market strategies to drive sales pipeline growth
- Own and manage marketing campaigns across digital, social media, content, and events marketing
- Build and execute ABM programs in partnership with sales to identify top target accounts
- Implement customer marketing demand generation programs for up-sell/cross-sell opportunities
- Analyze and report on key marketing metrics through the entire funnel and pipeline journey
- Optimize demand generation execution by leveraging data to refine strategies and optimize marketing spend
- Collaborate with Product Marketing on customer value proposition and messaging alignment
- Manage external partnerships to amplify Otelier's brand presence
- Stay ahead of industry and market trends to drive innovative marketing efforts
Requirements:
- 10+ years of B2B marketing experience in SaaS technology or software companies
- 7+ years in a demand generation marketing leadership role
- Proven track record of building and executing go-to-market strategies
- Experience managing budgets, forecasts, and performance metrics
What We Offer:
- A global workforce with flexible hybrid and WFH options
- Flexible PTO policy
- Comprehensive Medical, Dental & Vision plans
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