Marketing Vice President, Brand Strategy

4 weeks ago


Atlanta, Georgia, United States myDigitalOffice Full time

Marketing Leadership Opportunity

Otelier is seeking a seasoned Marketing Vice President to lead our brand strategy and drive demand generation.

Key Responsibilities:

  • Develop and execute go-to-market strategies to drive sales pipeline growth
  • Own and manage marketing campaigns across digital, social media, content, and events marketing
  • Build and execute ABM programs in partnership with sales to identify top target accounts
  • Implement customer marketing demand generation programs for up-sell/cross-sell opportunities
  • Analyze and report on key marketing metrics through the entire funnel and pipeline journey
  • Optimize demand generation execution by leveraging data to refine strategies and optimize marketing spend
  • Collaborate with Product Marketing on customer value proposition and messaging alignment
  • Manage external partnerships to amplify Otelier's brand presence
  • Stay ahead of industry and market trends to drive innovative marketing efforts

Requirements:

  • 10+ years of B2B marketing experience in SaaS technology or software companies
  • 7+ years in a demand generation marketing leadership role
  • Proven track record of building and executing go-to-market strategies
  • Experience managing budgets, forecasts, and performance metrics

What We Offer:

  • A global workforce with flexible hybrid and WFH options
  • Flexible PTO policy
  • Comprehensive Medical, Dental & Vision plans


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