Amazon Advertising Manager

1 week ago


Charlotte, North Carolina, United States Schleich USA Inc. Full time
Job Description

Schleich USA Inc. is seeking a seasoned Amazon Advertising Manager to spearhead our advertising strategy across European and North American Amazon marketplaces. This critical role will drive our brand's growth through effective Amazon advertising strategies, collaborating closely with external agencies and internal teams.

Key Responsibilities
  • Amazon Advertising Strategy: Develop and implement advertising strategies that align with the goals and objectives of our European and North American markets, ensuring seamless collaboration with sales and marketing teams to align advertising campaigns with sales planning and promotional activities.
  • Agency Management: Manage the relationship with external Amazon advertising agencies, ensuring they deliver high-quality work that meets our strategic objectives, regularly auditing agency performance and providing feedback to enhance campaign effectiveness.
  • Performance Analysis and Reporting: Monitor and analyze the performance of Amazon advertising campaigns using various metrics and tools, providing insights and recommendations for campaign improvements based on data analysis, and delivering regular performance updates to key stakeholders.
  • Cross-functional Collaboration: Work closely with internal teams, including marketing, sales, and product management, to ensure cohesive strategies and execution, partnering with content teams to optimize product listings and ensuring consistency across all digital touchpoints.
  • Market Research and Innovation: Stay up to date with the latest trends and best practices in Amazon advertising, ensuring our strategies are cutting-edge and effective, identifying new opportunities for growth and optimization within the Amazon ecosystem.
Requirements
  • 5+ years in a business analytics, advertising, or marketing position focused on using data to drive decision making.
  • Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
  • Experience in managing external agencies, providing strategic direction, and driving performance improvements.
  • Excellent communication skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Familiarity with Amazon, digital marketing tools and platforms, including web analytics and reporting tools.
  • Preferred experience in managing and optimizing Amazon advertising campaigns with a focus on KPIs such as TACOS, ROAS, traffic, and consumer sales.
  • Bachelor's degree in Marketing, Business, or a related field.
Equal Employment Opportunity

Schleich USA Inc. is an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.



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