Marketing Campaign Manager

7 days ago


Charlotte, North Carolina, United States City of Charlotte Full time

About the Role

The City of Charlotte is seeking a highly skilled Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing and implementing integrated marketing campaigns to promote our services and enhance our presence in the community.

Key Responsibilities

  • Develop and coordinate marketing campaigns to increase public knowledge and usage of our transit services.
  • Assist in developing and executing advertising campaigns using various media channels, including print, radio, television, and direct mail.
  • Participate in the development and coordination of campaigns to communicate messages related to customer service, system improvement projects, fare collection, and new services.
  • Manage and maintain the District's graphic manual and style guide for all in-house and passenger communications.
  • Develop and update CATS map and schedule display-case signage, and coordinate the development and production of these items.
  • Respond to marketing inquiries from business, government, and the general public, and develop and implement joint marketing campaigns and proposals.
  • Organize special events and outreach activities, and review goals, prepare plans, identify coordinating departments and activities, coordinate logistics, and make recommendations.
  • Develop joint campaigns and cosponsorships with destination locations and recreational venues to maintain and increase CATS ridership in off-peak hours.
  • Prepare analytical and statistical reports on operations and activities.
  • Represent the City of Charlotte in meetings with representatives of governmental agencies, professional business and community organizations, and the public.

Requirements

  • Bachelor's degree in Marketing, Advertising, or related field.
  • Minimum of five years of experience in Marketing with a proven track record of developing and executing successful marketing campaigns.
  • Excellent oral and written communication skills.
  • Ability to promote transit services to increase public knowledge and usage.
  • Proven successful work with various marketing tools and tactics.
  • Ability to work effectively and efficiently to achieve goals in a fast-paced, dynamic environment.
  • Ability to establish and maintain effective working relationships with other employees, local businesses, and associations, and the general public.

Preferred Qualifications

  • High proficiency level of computer skills using Microsoft Word, Outlook, PowerPoint, and Excel.
  • Ability to work outside of traditional 8 am-5 pm working hours.

Equal Opportunity Employer



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