Digital Marketing Manager
6 days ago
We are seeking a highly skilled Digital Marketing Manager to join our team at LendingTree. As a key member of our marketing department, you will be responsible for developing and executing comprehensive paid social media campaigns to drive profitable leads.
Key Responsibilities- Strategy and Execution: Develop and implement paid social media strategies to achieve business objectives, including campaign management, optimization, and analysis.
- Performance Management: Monitor and analyze campaign performance metrics, including lead volumes, revenue, margins, and related performance metrics, to ensure accomplishment of performance goals.
- Data Analysis and Automation: Analyze data to make informed decisions and build automated processes around bids, ads, and landing page optimization.
- Campaign Optimization: Own the structure, tactical direction, optimization, spend, and P&L of specific campaigns in the online lead aggregation space.
- Communication and Reporting: Communicate campaign performance to stakeholders, including weekly calls, monthly meetings, and quarterly business reviews.
- Account Optimization: Ongoing account optimization, including structure and creative improvements.
- Test and Learn: Report on and communicate about innovative test ideas and results within the marketing and product teams.
- Education: Bachelor's degree
- Experience: 3-5 years of managing and scaling paid social campaigns
- Skills: Experience in direct-response advertising is mandatory; knowledge of advertising for financial services preferred
- Platform Knowledge: Experience running target-ROAS campaigns on Meta and TikTok. Additional platform knowledge of LinkedIn, Pinterest, and/or Reddit is a bonus
- Soft Skills: Ability to adjust to and anticipate changes in the company's strategic focus and changing market conditions
- Team Player: Proven track record of testing creative strategies
- Communication: Strong analytical, qualitative, communication, and critical thinking skills
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