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Senior Marketing Manager

2 months ago

Charlotte, North Carolina, United States Truist Full time
Job Description

About the Role

We are seeking a highly skilled Senior Marketing Manager to lead our golf marketing efforts and develop strategic marketing campaigns to strengthen our brand and image. As a key member of our team, you will be responsible for managing a team of professional-level marketers and overseeing the development and execution of brand, advertising, and creative strategies.

Key Responsibilities

  • Lead a team of professional-level marketers to develop and execute marketing campaigns
  • Manage deliverables against expected results and budgets
  • Make sound judgments about brand and creative approach to deliver on objectives
  • Have a solid understanding of how the team contributes to the achievement of broader objectives in alignment with our organization's purpose, mission, and values
  • Identify and resolve technical, operational, risk management, business, and organizational challenges
  • Lead highly complex and visible projects with notable risk and complexity
  • Manage agency relationships

Requirements

  • Bachelor's degree in communications, advertising, marketing, or related field, or equivalent education and related training
  • 10+ years of related brand and advertising experience
  • Demonstrated contribution to marketing strategy development to solve complex problems
  • Experience managing large annual budgets
  • Solid and comprehensive understanding of business and organizational strategies and processes
  • Ability to lead large projects of significant complexity and notable risk exposure
  • Ability to influence others at senior levels to adopt a new perspective
  • Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
  • Excellent communication and presentation skills to senior-level management

Preferred Qualifications

  • Creative agency experience
  • Experience in media buying
  • Understanding of market research and insights, experience in creative development research and testing
  • Experience in the financial services industry
  • Experience with large, well-known brands

Working Conditions

  • Able to access and interpret client information received from the computer
  • Able to hear and speak with individuals in person and on the phone
  • Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers
  • Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need

Benefits

As a teammate of Truist, you will be eligible for a comprehensive benefits package, including medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401(k) plan. You will also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during your first year of employment, along with 10 sick days (also prorated), and paid holidays.

Equal Employment Opportunity

Truist is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug-Free Workplace.