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Strategic Customer and Partner Marketing Manager

1 month ago

Fremont, Michigan, United States A-Line Staffing Solutions Full time
Job Summary

We are seeking a highly skilled and experienced Marketing Manager to drive partner-led growth and sales by developing and executing go-to-market strategies to drive consumer adoption of Western and Southern products.

Key Responsibilities
  • Develop and execute go-to-market strategies to drive consumer adoption of Western and Southern products
  • Work closely with the decision science team, marketing, marketing operations, legal, IT, and contact center to develop plans to drive customer success
  • Identify external company partnerships to offer end-to-end customer solutions and create a co-marketing experience for our customers with a strong value proposition
  • Develop A/B Testing strategy to measure the incrementality of any Partner Marketing Tactic implemented
  • Partner with Legal and IT to execute on Partner and co-marketing strategies
  • Co-lead the execution with Marketing and Contact center using decision science, data, and martech team close to you
  • Create and Analyze marketing campaigns across multiple channels, including digital, traditional, social media, contact center, and offline, to evaluate their effectiveness and identify areas for improvement
  • Conduct in-depth audience analysis with decision science team to understand customer behavior, preferences, and trends, and provide actionable insights to enhance targeting and segmentation strategies
  • Collaborate with cross-functional teams, including marketing, data science, and business intelligence, to ensure alignment on analytics objectives and strategies
  • Partner with decision science team on key performance indicators (KPIs) and dashboards to monitor marketing effectiveness and communicate insights to stakeholders
Qualifications
  • Bachelor's degree in marketing, economics, or a related field
  • Proven experience (7 years) working in marketing or a similar role, preferably in a fast-paced, data-driven environment
  • Strong expertise in using marketing data sets or reports and dashboards and customer segmentation, and customer lifetime behavior analysis
  • Proficiency in Microsoft suite and Tabelau/Power BI, demonstrated experience working with marketing analytics platforms, web analytics tools, and data visualization tools
  • Solid understanding of digital marketing channels, contact center efficiency, attribution models, and audience measurement methodologies
  • Strong analytical skills with the ability to work with cross-functional teams and derive actionable insights
  • Excellent communication and presentation skills, with the ability to effectively convey complex insights to non-technical stakeholders
  • Strong problem-solving abilities and attention to detail
  • Ability to work both independently and collaboratively in a cross-functional team environment
  • A passion for staying ahead of industry trends and leveraging new technologies and methodologies to drive marketing success