Strategic Customer and Partner Marketing Manager
2 weeks ago
We are seeking a highly skilled and experienced Marketing Manager to drive partner-led growth and sales by developing and executing go-to-market strategies to drive consumer adoption of Western and Southern products.
You will work closely with the decision science team, marketing, marketing operations, legal, IT, and contact center to develop plans to drive customer success.
To be successful in this role, you must have exceptional communication and presentation skills, be comfortable working in a fast-paced, high-energy environment, and have a passion for partner-led growth with a focus on customer win.
You must have experience working in cross-sell, up-sell, and creating internal and external partnerships using customer insights, segmentation, and dashboards.
You will have the opportunity to work with a talented team and have a real impact on our marketing team's success.
Responsibilities:
- Develop go-to-market strategies to drive partner-led growth and sales.
- Work closely with cross-functional teams to develop plans to drive customer success.
- Use customer insights, segmentation, and dashboards to create internal and external partnerships.
- Collaborate with the decision science team to develop key performance indicators (KPIs) and dashboards to monitor marketing effectiveness.
- Stay up-to-date with industry and consumer trends, bringing innovative ideas and best practices to the team.
Qualifications:
- Bachelor's degree in marketing, economics, or a related field.
- Proven experience (7 years) working in marketing or a similar role, preferably in a fast-paced, data-driven environment.
- Strong expertise in using marketing data sets or reports and dashboards and customer segmentation, and customer lifetime behavior analysis.
- Proficiency in Microsoft suite and Tableau/Power BI, demonstrated experience working with marketing analytics platforms, web analytics tools, and data visualization tools.
- Solid understanding of digital marketing channels, contact center efficiency, attribution models, and audience measurement methodologies.
- Strong analytical skills with the ability to work with cross-functional teams and derive actionable insights.
- Excellent communication and presentation skills, with the ability to effectively convey complex insights to non-technical stakeholders.
- Strong problem-solving abilities and attention to detail.
- Ability to work both independently and collaboratively in a cross-functional team environment.
- A passion for staying ahead of industry trends and leveraging new technologies and methodologies to drive marketing success.
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