GP Market Growth Manager
1 week ago
About UnitedHealthcare
At UnitedHealthcare, we're dedicated to simplifying the healthcare experience and creating healthier communities. Our mission is to help people live healthier lives and make the healthcare system work better for everyone.
Job Summary
We're seeking a highly motivated and experienced Market Growth Strategist to join our team. As a key member of our team, you will be responsible for driving market growth and expansion in the Orange, Osceola, and Seminole counties in Florida.
Key Responsibilities
- Agent Development: Mentor, coach, and engage key agents/agencies through ongoing business and strategy planning, including identifying sales opportunities, product positioning, and market education.
- Onboarding: Reach out to new agents to share UHC learning, growth tools, and value proposition, and design an agent-level plan to sell within the first 90 days.
- Resource Distribution Management: Identify high-performing or high-potential agents to share resources such as MIRA, FMA, sponsorships, retail, and sales and educational events.
- FLP Campaigns and Documentation: Engage in outbound call campaigns to drive sales.
- Multi-Channel Growth: Conduct market-specific trainings for key agent populations, agencies, providers, and influencers, and promote national scheduled trainings for all agents/agencies.
- Product and Marketing Presentations: Present the UHC value proposition at UHC-owned or EDC-owned events.
- Marketing Strategy: Find opportunities for Direct to Consumer (DTC)-specific or other marketing based on geographic nuances/demographics.
- Channel Education: Introduce the DTC concept in the community where appropriate, and evaluate relationships to identify the right partnerships for this opportunity.
- Strategic Opportunities/Provider & Community Outreach: Execute on Provider Strategies thru DTC & Key agents, identify, train, and manage agents assigned to work on provider activities, and find new locations, negotiate terms with organizations, focusing on those large-scale or high-impact events for both DTC & Key Agents.
- Analysis and Strategic Planning: Research and monitor sales, retention, and other trends to identify compliance, leverage UHC tools for sales and retention opportunities and gaps to act upon, address disenrollment outliers, and execute on plan change strategies specific to the local market.
Requirements
- High School Diploma or GED
- State health and life insurance license must be obtained and maintained as required by state law within 90 days from hire date
- 3+ years of sales/business development experience
- Ability to be 75% field-based in Orange, Osceola, and Seminole counties within Florida
- Proficient in MS Office (Outlook, Word, Excel, PowerPoint)
- Proven success exceeding company sales goals and deliverables
- Proven established professional relationships with local/community contacts
- Bilingual in Spanish/English
- Ability to travel locally around 60% of the time
- Ability to work evenings & weekends, when required
- Access to reliable transportation to travel to client and/or community sites within a designated area
- Live within a commutable distance to assigned sales territory, overnight travel as needed
Preferred Qualifications:
- 1+ years of leadership experience in a sales
- 1+ years of marketing or community outreach experience
- Sales experience in insurance industry
- Experience in Medicare products, consumers, or managed care
- Demonstrated knowledge of CMS marketing rules and regulations
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