Walmart Perimeter Customer Sales Manager

2 weeks ago

Rogers, Arkansas, United States Campbell Soup Company Full time
Overview:

Since its inception in 1869, Campbell Soup Company has been a leader in connecting individuals through the foods they cherish. Our legacy is built on extraordinary people, innovative ideas, and groundbreaking advancements that continue to inspire our future endeavors. We take pride in being custodians of renowned brands that consumers trust.

Our diverse portfolio features iconic names such as Campbell's, Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we boast beloved brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.

At Campbell, we cultivate a culture of inclusivity where individuals come first, and diversity is celebrated. We uphold our values consistently while striving for excellence in performance. Here, you will have the opportunity to make a meaningful impact every day as part of a dynamic, collaborative, and competitive team. We are committed to supporting your career growth, innovation, and inspiration.


Position Summary:

The Customer Sales Lead for Walmart Perimeter & eCommerce is tasked with the strategic development and execution of joint business planning across online and perimeter channels to enhance volume, profitability, and market share for the entire Campbell's Snacks portfolio.

Key responsibilities include:

  • Proactively managing and monitoring the overall Campbell's portfolio.
  • Creating, assessing, and revising business plans to achieve sales targets.
  • Establishing business and sales priorities, strategies, and objectives to fulfill Campbell's Walmart annual operating plan (AOP).
  • Collaborating closely with Campbell's Customer Team Leads and key retailer decision-makers to strengthen our eCommerce presence through industry insights and relationship building.
  • Utilizing shopper and category knowledge to implement assortment, penetration, and marketing strategies.

Main Responsibilities:

Employ the Campbell's Sales Planning & Customer Investment system to devise optimal customer plans that drive the Campbell's portfolio.

Formulate and execute promotional strategies and tactical plans with customers, focusing on high ROI activities to scale Campbell's portfolios.

Continuously monitor and update the customer's comprehensive business plan, including budget management, spending, and volume to meet all sales objectives.

Utilize shopper and category management practices to link consumer and shopper trends with opportunities, leveraging Shopper Insights and Category Management resources effectively.

Develop and implement collaborative marketing initiatives in alignment with brand and customer strategies.

Conduct post-event analyses to evaluate promotional performance, consumption, profitability, and spending outcomes versus plans, using insights to optimize future promotional efforts.

Engage in category business reviews to assess business status, consumer trends, key drivers, and incremental opportunities.

Comprehend Campbell's brand strategies and tactics, implementing them by collaborating with key decision-makers within the customer's organization.

Facilitate the introduction of new items to customers and collaborate with key personnel to ensure optimal distribution.

Identify and communicate profitable opportunities for incremental volume growth.

Stay informed about current trends, results, and industry-wide initiatives.


Job Complexity:

Assess customer competitive positions, behaviors, and strategies to align with Campbell's strategic goals, determining the most effective customer investment strategy.

Foster productive relationships with key decision-makers at various organizational levels.

Engage in cross-functional collaboration within the customer team and with headquarters personnel, depending on the customer’s size, complexity, and strategic importance.

Possess a strong understanding of e-commerce to identify business trends across all customer types and their digital capabilities.

Manage performance across all categories within the Campbell portfolio in the e-commerce space, demonstrating strong P&L management skills.

Exhibit strong customer, channel, and partner prospecting abilities, along with analytical skills to determine optimal activation through test and learn models.


Technical Skills:

Experience with Walmart and/or other eCommerce and Omni retailers is preferred. Familiarity with Syndicated Data (IRI or AC Nielsen, retailer loyalty card, retailer POS) is beneficial. Proficiency in computer skills (Excel, PowerPoint, Word) and experience with internal systems for data gathering and interpretation are essential.


Knowledge, Skills, and Abilities:

Demonstrated leadership capabilities with a high level of drive and energy, consistently delivering results. Ability to work independently while thriving in a team environment, showcasing strong interpersonal and customer relationship skills.

Excellent organizational, analytical, and verbal & written communication skills are a must. Effective communication skills to create and deliver persuasive presentations are essential.

Ability to balance and prioritize requests from multiple stakeholders, being a quick learner, self-directed, and detail-oriented. Flexibility, agility, and an entrepreneurial mindset are crucial.

Knowledge of Supply Chain operations and financial acumen, including trade management, is preferred. Familiarity with category and brand knowledge is beneficial.

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