Marketing Specialist

2 weeks ago

College Station, Texas, United States Avinext Full time

Position Overview:
We are looking for an enthusiastic and proactive Marketing Specialist to become a vital part of our expanding organization.

As the primary marketing expert within our firm, you will have the exceptional chance to spearhead and oversee all marketing initiatives, significantly contributing to the formulation and implementation of our marketing strategies and campaigns.

This role demands a combination of creativity, organizational prowess, and analytical skills to propel our marketing endeavors forward.

Additionally, the Marketing Specialist will focus on enhancing and promoting our brand visibility.

If you possess a passion for marketing, thrive in a collaborative setting, and excel at juggling multiple projects, we would love to hear from you.


Qualifications:
A bachelor's degree in Marketing, Communications, Business, or a related discipline. 2-4 years of experience in a marketing capacity, ideally in a coordinator or assistant role. Exceptional written and verbal communication skills, with the ability to craft engaging content. Proficiency in utilizing marketing tools and software, including CRM systems, email marketing platforms, and social media management applications. Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) is advantageous. Outstanding organizational and project management abilities, with the capacity to handle multiple tasks and deadlines concurrently. An analytical mindset with the capability to interpret data and offer actionable insights. A creative thinker with a proactive approach to problem-solving and idea generation. Ability to work both independently and collaboratively in a dynamic environment. Attention to detail and a commitment to delivering high-quality outcomes.

Key Responsibilities:
1.

Campaign Planning and Implementation:
Design, execute, and assess marketing campaigns across diverse channels, including digital, social media, email, and print. Ensure timely execution and adherence to budget constraints. 2.

Content Development:

Create and curate captivating content for various marketing materials, including blog articles, social media posts, email newsletters, brochures, and advertisements.

Generate high-quality content that resonates with our brand voice and strategic objectives.3.

Social Media Oversight:

Oversee and enhance our social media presence by crafting and scheduling posts, monitoring engagement, responding to inquiries, and analyzing social media metrics.

Stay informed about social media trends and best practices.4.

Event Coordination:
Organize and execute marketing events, trade shows, webinars, and other promotional activities. Manage event logistics, oversee registrations, and provide on-site support as necessary.5.

Market Analysis:
Conduct market analysis to identify industry trends, customer preferences, and competitive insights. Evaluate data to deliver actionable recommendations for marketing strategies and campaigns.6.

Performance Tracking and Reporting:
Monitor and report on the effectiveness of marketing campaigns and initiatives. Prepare regular reports summarizing key metrics, insights, and suggestions for improvement. Utilize data to assess the success of marketing efforts and make informed decisions.7.

Marketing Material Management:
Oversee the creation, distribution, and inventory of marketing materials, including brochures, flyers, and promotional items. Ensure all materials are current and consistent with brand guidelines.8.

Vendor Collaboration:
Partner with external vendors, agencies, and collaborators to coordinate marketing activities, such as printing, advertising, and promotional items. Ensure timely delivery and quality of services.9.

Budget Oversight:
Prepare and manage the marketing budget by tracking expenditures, processing invoices, and ensuring cost-effective spending. Provide regular updates on budget status and forecasts.10.

Brand Enhancement:

Brand Strategy Development:
Formulate and implement brand strategies that boost brand awareness and loyalty. Ensure consistent brand messaging across all marketing channels and materials.

Brand Guidelines Maintenance:
Uphold and enforce brand guidelines to guarantee consistency in visual identity, tone of voice, and messaging.

Brand Campaign Execution:
Plan and execute brand-building campaigns that showcase the company's mission, values, and unique selling propositions. Monitor and assess the impact of these campaigns on brand perception.

Customer Experience Alignment:
Collaborate with the customer service team to ensure that customer interactions reflect the brand's values and messaging.

Strategic Partnerships:
Identify and cultivate strategic partnerships and sponsorships that can elevate the brand's visibility and reputation.

Employee Benefits:
Avinext offers a range of benefits aimed at supporting employees in their professional growth and future planning.

Our benefits include:


Medical, Dental Insurance, and Disability Insurance 401(k) retirement plan Cell phone reimbursement plan Flexible time off and vacation benefits Training and opportunities for growth.

Avinext is dedicated to fostering a culture that emphasizes excellence, commitment, and customer-centric values.

We are passionate about serving our clients and believe that our service sets us apart.

We are an Equal Opportunity Employer, and employment decisions are based on business needs, job requirements, and individual qualifications.

We do not discriminate based on race, religion, color, national origin, age, sex, sexual orientation, gender identity, gender expression, genetic information, parental status, military service, status as an individual with a disability, or other non-merit factors.

This job description does not encompass all responsibilities of the position. Additional tasks may be assigned by supervisors or management as needed.

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